Assignment
MODULE ASSIGNMENT COVERSHEET |
PART 1
Student Name: Phan Thế Ý | Student Number: BAFM 0211SG - 22 | Module Tutor: Ms. Mai Phuong | Module Title / Assignment Number : Marketing Management | Submission Date: 23th Feb, 2013 | Extension Date (including authorising signature): No |
The submission of this assignment is a statement that it is compliant with HKICHE’s assessment regulations.
You are responsible for ensuring that the assignment is submitted in its entirety, and are advised to number pages in the format ‘Page x of y’ (e.g. Page 3 of 12).
PART 2
For completion by the Module Tutor: Ensure provisional mark is recorded. Keep blue copy. Return assignment and white copy to student.
Feedback – with reference to assessment criteria and suggestions for improvement.
Tutor’s signature Date
Second Marker (if appropriate) Date
Provisional MarkSubject to approval by HKICHE | |
INTRODUCTION
Vinataba tobacco product is a premium tobacco product of Vietnam National Tobacco Corporation(VINATABA), this is high-end tobacco products branded Vietnam and the one offering the highest sales volume in Vietnam today, in addition it is also offering the largest profits and contributions of VINATABA. In addition to the economic benefits due to tobacco products Vinataba bring, this product also contributes to combat tobacco smuggling, to meet the demands of the people, and it is considered highly competitive products in the process of international integration. Previously, Vinataba tobacco products are assigned to the four plants under production and consumption, but due to the competitiveness of the plant (internal competition ) caused many difficulties for the development of the product. So, from 01/04/1997 VINATABA decided to plant four affiliated corporations Vinataba tobacco production, and over all tobacco products Vinataba for Tobacco Trading Company consumption . For Commercial Tobacco companies, Vinataba tobacco
PART 1
Student Name: Phan Thế Ý | Student Number: BAFM 0211SG - 22 | Module Tutor: Ms. Mai Phuong | Module Title / Assignment Number : Marketing Management | Submission Date: 23th Feb, 2013 | Extension Date (including authorising signature): No |
The submission of this assignment is a statement that it is compliant with HKICHE’s assessment regulations.
You are responsible for ensuring that the assignment is submitted in its entirety, and are advised to number pages in the format ‘Page x of y’ (e.g. Page 3 of 12).
PART 2
For completion by the Module Tutor: Ensure provisional mark is recorded. Keep blue copy. Return assignment and white copy to student.
Feedback – with reference to assessment criteria and suggestions for improvement.
Tutor’s signature Date
Second Marker (if appropriate) Date
Provisional MarkSubject to approval by HKICHE | |
INTRODUCTION
Vinataba tobacco product is a premium tobacco product of Vietnam National Tobacco Corporation(VINATABA), this is high-end tobacco products branded Vietnam and the one offering the highest sales volume in Vietnam today, in addition it is also offering the largest profits and contributions of VINATABA. In addition to the economic benefits due to tobacco products Vinataba bring, this product also contributes to combat tobacco smuggling, to meet the demands of the people, and it is considered highly competitive products in the process of international integration. Previously, Vinataba tobacco products are assigned to the four plants under production and consumption, but due to the competitiveness of the plant (internal competition ) caused many difficulties for the development of the product. So, from 01/04/1997 VINATABA decided to plant four affiliated corporations Vinataba tobacco production, and over all tobacco products Vinataba for Tobacco Trading Company consumption . For Commercial Tobacco companies, Vinataba tobacco