Assignment
Product (or service) management includes a wide range of management activities, ranging from the time that there's a new idea for a product to eventually providing ongoing support to customers who have purchased the new product. Every organization conducts product management, whether it's done intentionally or unintentionally.
This module provides a wide overview of considerations in developing and managing a product. How a product is developed or managed is depends very much on the nature of the organization and its products, for example, retail, manufacturing, wholesale, etc. Note that different people might even have different categorizations for the activities described below.
NOTE: Nonprofit organizations often provide services in the form of "programs", rather than "products" -- although the services from the programs are certainly "products" to groups of clients. Therefore, readers from nonprofit organizations might be better served to read the following guide:
Basic Guidelines for Nonprofit Program Design and Marketing
Sections of This Topic Include:
Basic Introduction to Product Management
Approaches to Developing Products and Services
Product Idea
(Are You Planning a New Business Around Your New Idea?)
Product Evaluation -- Can Your Idea Become a Viable Product or Service?
Product Development -- Building Your Product or Service
Product Production -- Ongoing Building of Products or Services
Product Distribution, Advertising and Promotion, Sales and Service
Also See the Library’s Blogs Related to this Topic
In addition to the articles on this current page, see the following blogs which have posts related to this topic. Scan down the blog's page to see various posts. Also see the section “Recent Blog Posts” in the sidebar of the blog or click on “next” near the bottom of a post in the blog.
Library's Business Planning Blog
Library's Customer Service Blog
Library's Leadership Blog
Basics Introduction to Product Management
This module provides a wide overview of considerations in developing and managing a product. How a product is developed or managed is depends very much on the nature of the organization and its products, for example, retail, manufacturing, wholesale, etc. Note that different people might even have different categorizations for the activities described below.
NOTE: Nonprofit organizations often provide services in the form of "programs", rather than "products" -- although the services from the programs are certainly "products" to groups of clients. Therefore, readers from nonprofit organizations might be better served to read the following guide:
Basic Guidelines for Nonprofit Program Design and Marketing
Sections of This Topic Include:
Basic Introduction to Product Management
Approaches to Developing Products and Services
Product Idea
(Are You Planning a New Business Around Your New Idea?)
Product Evaluation -- Can Your Idea Become a Viable Product or Service?
Product Development -- Building Your Product or Service
Product Production -- Ongoing Building of Products or Services
Product Distribution, Advertising and Promotion, Sales and Service
Also See the Library’s Blogs Related to this Topic
In addition to the articles on this current page, see the following blogs which have posts related to this topic. Scan down the blog's page to see various posts. Also see the section “Recent Blog Posts” in the sidebar of the blog or click on “next” near the bottom of a post in the blog.
Library's Business Planning Blog
Library's Customer Service Blog
Library's Leadership Blog
Basics Introduction to Product Management