Assignment
SWOT analysis
SWOT analysis is performed to study the business environment, legal environment, the strengths and weaknesses of the company and the competing companies, and also the complex interaction of factors.
Strengths:
1)The main strength of Swarovski is that this company has a big customer base, that gives big opportunities forward competitors, because of position on the market and brand.
2)According to the information that was used to obtain the objective’s of assignment, the company takes a position of the leader in more than 120 countries in the world - market industry.
3)Moreover it has over 30000 employees.
4)The market of Swarovski is mostly concentrated on vast production locations in countries like Austria, China, Czech Republic, India, Jordan, Liechtenstein, Thailand, United States.
5)The company has a huge income statement, strong annual turnover and financial position.
6)Strong and flexible brand has big influence on customer’s wish and whole environment of business.
7)Branding of the company brigs vast customer base in wide spheres: dancing, skates, fashion industry, decoration, architecture and art. Brand presence shown in many festivals, presentations.
7.1)The Festival programme is made up of over 300 events and exhibitions staged by hundreds of partner organizations across the design spectrum and from around the world.
8)Other strengths of the company are unmatched quality, craftsmanship and creativity that guides by supporting creativity and culture, promoting wellbeing and conserving natural resources.
9)Swarovski crystals became an essential ingredient in the heady world of high fashion of the 20th century.
10) Swarovski crystal offers a wealth of possibilities for integrated lighting solutions, innovative design and exceptional architecture.
Weaknesses:
1)Swarovski takes one of the biggest leader position on the competitive market, nevertheless it has limited market share.
2) Another side of the company brand that Swarovski has
SWOT analysis is performed to study the business environment, legal environment, the strengths and weaknesses of the company and the competing companies, and also the complex interaction of factors.
Strengths:
1)The main strength of Swarovski is that this company has a big customer base, that gives big opportunities forward competitors, because of position on the market and brand.
2)According to the information that was used to obtain the objective’s of assignment, the company takes a position of the leader in more than 120 countries in the world - market industry.
3)Moreover it has over 30000 employees.
4)The market of Swarovski is mostly concentrated on vast production locations in countries like Austria, China, Czech Republic, India, Jordan, Liechtenstein, Thailand, United States.
5)The company has a huge income statement, strong annual turnover and financial position.
6)Strong and flexible brand has big influence on customer’s wish and whole environment of business.
7)Branding of the company brigs vast customer base in wide spheres: dancing, skates, fashion industry, decoration, architecture and art. Brand presence shown in many festivals, presentations.
7.1)The Festival programme is made up of over 300 events and exhibitions staged by hundreds of partner organizations across the design spectrum and from around the world.
8)Other strengths of the company are unmatched quality, craftsmanship and creativity that guides by supporting creativity and culture, promoting wellbeing and conserving natural resources.
9)Swarovski crystals became an essential ingredient in the heady world of high fashion of the 20th century.
10) Swarovski crystal offers a wealth of possibilities for integrated lighting solutions, innovative design and exceptional architecture.
Weaknesses:
1)Swarovski takes one of the biggest leader position on the competitive market, nevertheless it has limited market share.
2) Another side of the company brand that Swarovski has