Fast Food Restaurant
10/04/15
Assignment - Computer Applications
1
BACKGROUND OF THE
PLAN
The main objective of this plan is to find out how Happy House will work for new trend customers.
10/04/15
Assignment - Computer Applications
2
OUR VISION
To be a leading integrated food court service group in the country by delivering consistent quality products & excellent customer-focused service. To sell food in a fast, friendly environment that appeals to pride conscious health minded
10/04/15
customers.
Assignment - Computer Applications
3
O U R M I SS I O N
Attaining best in class productivity and efficiency
Building our brand correspondingly.
Reinventing the business continuously through technology and innovation. Reinforcing ‘The New Way of Fast
Food’ by living our values everyday.
10/04/15
Assignment - Computer Applications
4
OUR GOALS
Our main goal is to be one of the most successful fast food outlets in
Malaysia.
A growing business full of opportunity. More innovative and full of ideas.
Strive to be a premier local fast food brand in the local marketplace.
10/04/15
Assignment - Computer Applications
5
OUR OBJECTIVES
To establish a presence as a successful
local fast food outlet and gain a market share in Malaysia’s fast food industry.
To make Happy House a destination
spot for mall-goers.
To expand into a number of outlets by
year 3 and sell the franchise to neighboring countries such as
Singapore, Thailand and Indonesia.
10/04/15
Assignment - Computer Applications
6
K E Y S T O S U C C E SS
Create a unique, innovative and entertaining menu. We want to be on the safe side of the business.
Sell the products that are of the highest quality.
Provide 100% satisfaction to our customers.
Encourage the two most important values BRAND
& IMAGE.
Promote good values of culture and business philosophy. 10/04/15
Assignment - Computer Applications
7
C O M PA N Y S U M M A RY
What is Happy House?
Youthful and