Applying for a specific advertised job (if you don’t have work experience)
The aim with any cover letter is to keep it brief (no more than a page).
Employers don’t have time to read every job application they receive in full, so they scan them for key information. Make sure your cover letter shows how you meet the criteria for the job – this could be through your personal strengths, skills and abilities, work experience, or academic results. When applying for a specific position, the basic format for a cover letter is:
• State that you’re applying for a particular job - naming both the job title as it was written in the advertisement, and the company's name too
• State why you want to work for the company - what is it about the role or the company that appeals to you? Where possible, try to show that you have some knowledge of the company, and its products or services
• Highlight the skills and qualifications that you believe make you the best candidate for the job always try to link these with the key requirements of the position (as stated in the position description or job ad)
• Ask for an interview. Don’t be shy - this shows you have initiative and are enthusiastic about the job
Tip #1 – Make sure your cover letter addresses each of the key skills and requirements of the job's position description - there's no use talking about things that your future employer isn't actually looking for!
Tip #2 – Use your resume to back up and expand upon the key points in your cover letter
Tip #3 – List your key selling points in bullet form to make them easy to read
Tip #4 – A personal touch will help you stand out from other job applicants (e.g. briefly explaining why you think you would fit in with the company culture, how much you like the company’s products/services, or the interest you have in the area the organisation works in)
How to highlight your skills and qualities if you don’t have work experience:
If you don't have specific, paid work