Assignment Healthymagination
Ritesh Tikai 6171761
Scenarios, roadmaps, business targets and changing markets
1. A vision leads GE to its optimal desired state. A strategy can help GE reach this state through the actions it should take through its positioning and resources. GE can plan out its success through the strategy by achieving goals it set up for itself. The goals GE set up for itself were reducing cost with 15 %, improving quality with 15% and increasing access for customers with 15%. These goals help GE to select projects and reject projects. Schoemaker (1995) explains how an interaction between basic trends and uncertainty can lead to multiple scenarios that a company can come in to in the future. One of the trends that played at the moment was affordable health care for everyone in America. President Obama signed the Affordable Care Act in 2010, a political trend. GE foresaw this trend and the global population trends and hoped to benefit from healthcare related stimulus spending. GE believed it can position itself as a more caring conglomerate with healthymagination. Within Healthymagination it came up with several innovative products such as UltraLipo and Omega. A product like Omega could even led to first mover advantage of an affordable echo machine in a country like Indonesia with 18 new births for every 1000 people in 2010 (population trend). Yet, for a product to be really successful in the GE’s eyes it must also help reach the three goals: reducing cost, increasing quality and access with 15%. For evidence to back up the claims for these goals, GE needed validation. GE hired Oxford Analytica, a independent third-party source to validate the products to this 15 percent.
2. GE may develop several kind of technologies that can be on the edge of the field. The problem here is that the market must be ready for these technologies. Groeneveld (2007) explains how roadmapping can help reaching the market in time with the right technology, to ensure a long term vision of GE’s
Scenarios, roadmaps, business targets and changing markets
1. A vision leads GE to its optimal desired state. A strategy can help GE reach this state through the actions it should take through its positioning and resources. GE can plan out its success through the strategy by achieving goals it set up for itself. The goals GE set up for itself were reducing cost with 15 %, improving quality with 15% and increasing access for customers with 15%. These goals help GE to select projects and reject projects. Schoemaker (1995) explains how an interaction between basic trends and uncertainty can lead to multiple scenarios that a company can come in to in the future. One of the trends that played at the moment was affordable health care for everyone in America. President Obama signed the Affordable Care Act in 2010, a political trend. GE foresaw this trend and the global population trends and hoped to benefit from healthcare related stimulus spending. GE believed it can position itself as a more caring conglomerate with healthymagination. Within Healthymagination it came up with several innovative products such as UltraLipo and Omega. A product like Omega could even led to first mover advantage of an affordable echo machine in a country like Indonesia with 18 new births for every 1000 people in 2010 (population trend). Yet, for a product to be really successful in the GE’s eyes it must also help reach the three goals: reducing cost, increasing quality and access with 15%. For evidence to back up the claims for these goals, GE needed validation. GE hired Oxford Analytica, a independent third-party source to validate the products to this 15 percent.
2. GE may develop several kind of technologies that can be on the edge of the field. The problem here is that the market must be ready for these technologies. Groeneveld (2007) explains how roadmapping can help reaching the market in time with the right technology, to ensure a long term vision of GE’s