On
Banglalink
Course code: BUS-113
Course Title: Introduction to Business
Submitted to
Sohel Rana
Lecturer Department of
Business Administration
Submitted by
Group Name: The LEGENDS of BBA
Name
ID
Md. Ahadujjamanrony
1001010131
Faglul Karim Raihan
1001010142
Abdul Aziz
1001010127
Shubashesh
10010101
Ashfaqur Rahman
1001010141
Sec-C, 24th batch
Department of Business Administration
Leading University, Sylhet
Date of Submission: May 5, 2010
1
Introduction:
There are currently six (6) mobile operators companies in Bangladesh. Banglalink is one of them. It is the second largest cellular service provider in Bangladesh after Grameenphone. As of November, 2009,
Banglalink has a subscriber base of 12.99 million. It is a wholly owned subsidiary of Orascom
Telecom.Banglalink had 1.03 million connections until December, 2005. The number of Banglalink users increased by 257 per cent and stood at 3.64 million at the end of 2006, making it the fastest growing operator in the world of that year. In August, 2006, Banglalink became the first company to provide free incoming calls from BTTB for both postpaid and prepaid connections. On August 20, 2008, Banglalink got past the landmark of 10 million subscriber base. Banglalink entered start the market with a promise of making mobile phone affordable for people. There are large populations in Bangladesh. When banglalink didn’t enter to purpose in business of Bangladesh very few people used mobile phone for communication.
So, banglalink tried to connect large number of population. Which were outside the attach of communication. Banglalink succeed to perform its purpose. Banglalink was the first operator to introduce a flat rate for all call and thus such way, banglalink has helped middle, lower- middle and lower class people. Background of Banglalink:
Sheba Telecom (Pvt.) Ltd. was granted license in 1989 to operate in the rural areas of 199 upazilas. Later it obtained