Preparation
During the preparation step of the creative process model, an individual becomes curious after encountering a problem.
Incubation
While the individual begins to process her ideas, she begins to synthesize them using her imagination and begins to construct a creation.
Illumination
As ideas begin to mature, the individual has an epiphany regarding how to piece her thoughts together in a manner that makes sense.
Evaluation
After a solution reveals itself in an epiphany, the individual then evaluates whether the insight is worth the pursuit. He may make changes to his solution so it is clearer.
Implementation
The implementation of an idea or solution in the creative process model is when an individual begins the process of transforming her thoughts into a final product
Invention and Innovation
There is a subtle difference between these two words, but it is an important one for Business Studies students. * Invention if the formulation of new ideas for products or processes * Innovation is all about the practical application of new inventions into marketable products or services
Invention example:
1. The Telephone
2. The History of Computers
3. Television
Innovation example: 1. 1
Apple
For walking the talk
2. 2
For 800 million reasons to share
3. 3
For expanding its hit lineup
4. 4
Amazon
For playing the long game
5. 5
Square
For making magic out of the mercantile
6. 6
For amplifying the global dialogue
7. 7
Occupy Movement
For embodying all the traits that make a Fast Company
8. 8
Tencent
For fueling China’s Internet boom--and boldly moving West
9. 9
Life Technologies
For speeding up genetic sequencing
10. 10
SolarCity
For brightening up the sun-power business
11. 11
HBO
For being the only TV network to delight with digital
12. 12
Southern New Hampshire University