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assignment on mac
London College of Accoundancy

Pre-Sessional English Course

EXTENDED WRITING

The Macbook air and its overall impact on Macbook sales,growth,profitability, and sustainability.

Roshni Iyyani Sureshbabu

SID: 305576/406226

Date of Submission: 29 July 2013

Word Length : 1120

Submitted To: Ms Alice Sheridan

Indroduction

The Macbook Air family is a line of ultraportable macintosh notebook computers created by Apple Inc(which is founded by Steve jobs,Steve Wozniak and Ronald wayne in 1976).

The macbook Air started its journey from october 2008 with a 13.3 inch display and with OS X v10.5 Leopard edition.in Jjune 2009, apple released a faste and lesss expensive model of AirMac.Two models of AirMac with 11 inch and !3 inch were launched in October 2010,which improved their performance with a faster graphics system.next year also they released two AirMacs with 11-inch and 13-inch,which based on Intel 's next generation "Sandy Bridge" architecture and with Apple 's new Thunderbolt port included in a backlit keyboard.Both also with two new configurations.June 2012 witnessed the latest releases of both sized airmac 's based on intel 's 'Ivy Bridge ' architecture.in 2013,
(www.bubblews.com)

Information Gathering

I depended mainly on the Apple 's official website to gathering the features of different Macbook Air.It also give me the history and its initial business strategies.From that site i got a clear picture about Macbook air line and its unique features.And also i got the annual finanical report detail.

My second major reference site is macworld.com.from that i got a clear view of macbook Air 's current position in Market.aAnother site is bubblews.com,from where i got the journey of Macbook Air form 2008 to 2013.That helped me to write the introduction.
Analysis

Apple 's Macbook Air owns half of the market for such portable notebooks,and owns 44% share in US.The latest Macbook


References: Review: 13-inch MacBook Air (mid-2013):http://9to5mac.com/2013/06/30/review-13-inch-macbook-air-mid-2013/(accessed in 28 july 2013) MacBook Air ‘Airmac’ A Brief History :http://www.bubblews.com/news/580702-macbook-air-airmac-a-brief-history (accessed in 28 july 2013) MacBook Air :http://en.wikipedia.org/wiki/MacBook_Air(accessed in 28 july 2013) Lab Tested: CTO 11-inch MacBook Air an impressive performer;;http://www.macworld.com/article/2043546/lab-tested-cto-11-inch-macbook-air-an-impressive-performer.html(accessed in 28 july 2013) NPD: MacBook Air owns 56 percent of the US ultrabook market: http://www.electronista.com/articles/13/07/01/haswell.os.x.mavericks.efficiencies.expected.to.further.boost.share/(accessed in 28 july 2013)
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