Assignment on Media Advertising
ASSIGNMENT ON
MEDIA ADVERTISING
SUBMITTED TO: SUBMITTED BY:
Dr. Prashant Sarangi Anuj Kumar Roll No : 14 PGDM(G.) 1st Sec – “A” * WHAT IS MEDIA ADVERTISING?
Media advertising is worth every cent you spend on it. When you are looking to make revenues grow and your business, having a budget that is allocated for advertising is one thing that should always be considered. Getting your products noticed and your brands recognized and chosen over the competition is what advertising is all about. How you use your advertising budget can make or break your goals for earning the kind of revenues your company wants and needs. This means that it is then important that you make the right choices when it comes to the mediums you choose to advertise your products.
Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as
MEDIA ADVERTISING
SUBMITTED TO: SUBMITTED BY:
Dr. Prashant Sarangi Anuj Kumar Roll No : 14 PGDM(G.) 1st Sec – “A” * WHAT IS MEDIA ADVERTISING?
Media advertising is worth every cent you spend on it. When you are looking to make revenues grow and your business, having a budget that is allocated for advertising is one thing that should always be considered. Getting your products noticed and your brands recognized and chosen over the competition is what advertising is all about. How you use your advertising budget can make or break your goals for earning the kind of revenues your company wants and needs. This means that it is then important that you make the right choices when it comes to the mediums you choose to advertise your products.
Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as