Assignment on Tesco Plc.,

NCC Education – PgD in Strategic Business Information Technology

Strategic Business Analysis Assignment (June 2009)

TESCO PERSONAL FINANCE

Candidate: Akram, Mohammed.
NCC Student Number: 2005864

TABLE OF CONTENTS:
TASK –I

1. Introduction 4 1. Food Retail Business of Tesco 4 2. Strategy of Tesco to enter the Personal Finance Market 6 3. Comparative Study on Tesco’s Personal Finance & Sainsbury’s J 6

2. Tesco Personal Finance 7 1. Tesco Personal Finance – Market Strategy 9 2. Tesco’s buyout of the RBS Stake and the situation surrounding this 10 3. Products introduced after buyout of RBS Stake – 2008 10

3. Consumer Basic Bank Accounts: A Strategic Decision 11

4. Strategy for Tesco’s success & Conclusion 12

TASK –II 14

5. SWOT Analysis – TESCO PLC. 14 1. Strengths 16 2. Weaknesses 18 3. Opportunities 19 4. Threats 20

6. SWOT Analysis for strengthing Tesco’s Finance Venture & Tesco’s Resources and capabilities 21 1. Analysis Strengths to be used in Tesco Finance Venture 21

7. Present UK., Consumer Banking System & Competitive Market Level 22 1. Competition in the Finance Industry & Conclusion. 23

TASK –III 25

8. Tesco’s presence in the Irish Market 25 8.1 Market strategy & positioning 25 8.2 Threats from Competitors- Their Strengths & Weaknesses 26 8.3 Competitors Strengths 27 8.4 Competitors Weaknesses 27

9. Strategy needed to continue successfully in Irish Market 28 9.1 Present strategy adopted by Tesco 28

10. Analysis of Tesco’s success & Conclusion. 30

11. APPENDICES 32

12. REFERENCES

ABSTRACT

This assignment focuses on Tesco within UK and Internationally. First task focuses on Tesco UK and its origin. It also focuses

References: 1. Strategic Direction (2006), “Tesco drives e-retail message home”, Vol. 22 No:3, pp 21-24 2 3. Gerry Johnson, Kevan Scholes, Richard Whittington (2008), “Exploring Corporate Strategy”, Pearson Education, ISBN 0273711911, 8th edition, pp 94 4 5. Burt, S.L., Sparks, L. (2002), "Corporate branding, retailing and retail internationalisation", Corporate Reputation Review, No.5, 6 7. Palmer, M. (2005), “Retail multinational learning: a case study of Tesco”, International Journal of Retail Distribution & Management, Vol. 33 No. 1, pp, 23-48, ISSN 0959-0552 8 9. Gary Hamel & C.K.Prahalad, “Strategic Intent”, Harvard Business Review, May-June 1989 (Reprint 89308); “The Core Competence of Corporation”, ISBN 0-87584-716-1. 10. McCauley, R.N and White, W.R (1997) The euro and European financial markets, Bank of International Settlements, working paper 41, May. 11. Brown-Humes, C. (1998), “Case Study: Supermarkets take on the high street”, The Financial Times, No.14 October,. 12. Altunbas, Y., Gardener, EPM., Molyneux, P. and Moore B. (2001), ‘Efficiency in European Banking’, European Economic Review 45, 1931-1955. 13. Kotler, P. (1988), Marketing Management – Analysis, Planning, Implementation and Control, 6th ed., Prentice-Hall International, Englewood Cliffs, NJ. 14. Kapoor J.R., Dlabay L.R & Hughes R.J (2004), “Personal Finance “, McGraw Hill Professional, ISBN 0072510781, 9780072510782, 7th edition. 18. www.skynews.co.uk (28 July 2008) "Tesco is taking full control of Tesco Personal Finance, after paying Royal Bank of Scotland £950m for its 50% stake in the division." 19. www.tescocorporate.com (22 April 2009) "Tesco: Our History". 20. www.bbc.co.uk ( cited on 22 April 2009) “Store Wars: Supermarket Showdown”. 21. www.Telegraph.co.uk (22 April 2009) “Tesco eyes mortgages and current accounts in plan to take on UK 's high street banks”. www.food.gov.uk (22 April 2009) “http://www.food.gov.UK/safereating/allergyintol/alerts/2009/apr/storcknimm” 22. www.allergyuk.org (22 April 2009) “http://www.allergyuk.org/alert_dairy_20090417.aspx” 23. http://business.scotsman.com (22 April 2009) “http://business.scotsman.com/economicindicators/UK-recession---deeper.5264992.jp” 24. www.bba.org.uk (22 April 2009) “http://www.bba.org.uk/bba/jsp/polopoly.jsp?d=761&a=9774”