Assignment Organisational behaviour 
SBL
London
School of Business and Law
Organisational Behaviour
Saving Sony (case study)
Student: Ramis Karamatov
ID: B0496MAMA0213
Semester: Semester 2
Lecturer: Peter McGee
London 2013©
Table of Contents
1.0 EXECUTIVE SUMMARY 2
2.0 INTRODUCTION 3
3.0 ANALYSIS 4
3.1.0 Organisational Change and types of organisational change in Sony 4
3.1.1 What is Organisational Change? 4
3.1.2 Organisational Changes in Sony 4
3.1.3 Structural change 5
3.1.4 Operational change 5
3.1.5 Technological change 6
3.2.0 Internal and External Forces 7
3.2.1 External driving forces 7
3.2.2 Internal driving forces 8
3.3.0 Implementing the change through the various theories 9
3.3.1 “Calm water” and White-water” metaphors 9
3.3.2 Action research 11
3.3.3 Organisational development 12
3.4.0 Sources of resistance and tactics of overcoming it 13
3.4.1 Sources of resistance 13
3.4.2 Tactics of overcoming resistance 14
4.0 Conclusion 15
5.0 Reference 16
6.0 Bibliography 17
1.0 EXECUTIVE SUMMARY
The report will examine the Sony’s case study. The focus of the report will be mainly on Sony’s organisational change. What types of organisational change have occurred in Sony in terms of series of events through time? Organisational change will be evaluated as a process and will be analysed at different levels. Moreover, what are external and internal triggers of change, which initiated the need for organisational change? Furthermore, the paper will examine some useful theories of change, advocating the methods for managing the change at the implementation stage. In addition to that the sources of resistance will be evaluated which are possibly occur in Sony.
2.0 INTRODUCTION
Sony is Japanese consumer electronics giant. Nowadays Sony Group is span into tree main businesses: entertainment, electronic and financial services. Today’s rebuilding the electronics business and repositioning it for the future growth are
London
School of Business and Law
Organisational Behaviour
Saving Sony (case study)
Student: Ramis Karamatov
ID: B0496MAMA0213
Semester: Semester 2
Lecturer: Peter McGee
London 2013©
Table of Contents
1.0 EXECUTIVE SUMMARY 2
2.0 INTRODUCTION 3
3.0 ANALYSIS 4
3.1.0 Organisational Change and types of organisational change in Sony 4
3.1.1 What is Organisational Change? 4
3.1.2 Organisational Changes in Sony 4
3.1.3 Structural change 5
3.1.4 Operational change 5
3.1.5 Technological change 6
3.2.0 Internal and External Forces 7
3.2.1 External driving forces 7
3.2.2 Internal driving forces 8
3.3.0 Implementing the change through the various theories 9
3.3.1 “Calm water” and White-water” metaphors 9
3.3.2 Action research 11
3.3.3 Organisational development 12
3.4.0 Sources of resistance and tactics of overcoming it 13
3.4.1 Sources of resistance 13
3.4.2 Tactics of overcoming resistance 14
4.0 Conclusion 15
5.0 Reference 16
6.0 Bibliography 17
1.0 EXECUTIVE SUMMARY
The report will examine the Sony’s case study. The focus of the report will be mainly on Sony’s organisational change. What types of organisational change have occurred in Sony in terms of series of events through time? Organisational change will be evaluated as a process and will be analysed at different levels. Moreover, what are external and internal triggers of change, which initiated the need for organisational change? Furthermore, the paper will examine some useful theories of change, advocating the methods for managing the change at the implementation stage. In addition to that the sources of resistance will be evaluated which are possibly occur in Sony.
2.0 INTRODUCTION
Sony is Japanese consumer electronics giant. Nowadays Sony Group is span into tree main businesses: entertainment, electronic and financial services. Today’s rebuilding the electronics business and repositioning it for the future growth are
Bibliography: 1) Cole, G.A. (2011) Management Theory and Practice. 7th ed. London: South-Western Cengage Learning. 2) Bowie, N.E. (2001) The Blackwell Guide to Business Ethics. (Philosophy Guides) Blackwell Publishers. 3) Fitzsimmons, J. A & Fitzsimmons, M. J. (2010) Service Management: Operations Strategy, Information Technology. 7th ed. Singapore: McGraw Hill International Edition. 4) Kennedy, C. (2007) Guide to the Management Gurus. 5th ed. Randon House Business Books. 5) Robbins, S.P. and Decenzo, D. A. (2009) Fundamentals of Management: Essential Concepts and Applications. 6th ed. Pearson Education.