Preview

Assignment Strategic Marketing

Good Essays
Open Document
Open Document
579 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Assignment Strategic Marketing
Strategic Marketing | Assignment # 1 | | Submitted to: Mr. Shazif Iqbal | | Uzma Mansoor 095121014 | 10/10/2010 | |

Q. Assume that you are working for a company who manufactures toys for the age group of 3-10 years. In your point of view what do you think is going to be new types of competition or new business model and discuss how and to what extent opportunities outside the competitive box are developing?
Ans. Key Trends Shaping the Toy Market

Trend #1 — Kids Demographic Trends Point to Strong Growth

Trend #2 — Infant/Preschool Toys Offer Strong Growth for Toy Marketers

Trend #3 — Collectibles are Toys for Adults

Trend #4 — Baby Boomers Will Be the Most Affluent and Indulgent Grandparent Generation

Trend #5 — Internet Will Play a Bigger Role in Toy Retailing

Trend #6 — Demand for Back-to-Basics Toys Will Grow

Trend #7 — Coming Retail Crisis Caused by Over Building of toys

Trend #8 — Brands Will Become Primary Focus
Growth in the population of children age 10 and younger drives demand for toys; demand for electronic gaming products is driven by personal income and product innovation. The profitability of individual companies depends on identifying market trends and marketing effectively. Large companies can offer a wide selection of toys, and have scale advantages in purchasing, manufacturing, distributing, selling, and marketing. Small companies compete effectively by specializing in a product segment, or responding faster to market trends. The electronic gaming console industry is capital-intensive. Toy manufacturers face increasing competition from other sources of entertainment for children, including the Internet, television, and other consumer electronics.
Segments:
Unisex and for all ages 3-5
Stuffed toys
Building blocks
Puzzles
Girls for age 5-10 Dolls Doll accessories Doll house and accessories Boys for age 5-10 Guns Heroes like batman, Spiderman etc Cars and other vehicles
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Why to Invest in Mattel
    • 1820 Words
    • 8 Pages

    Why to Invest in Mattel

    Mattel is the world’s #1 toy maker with more than 30,000 employees and more than $4 billion in sales. A well-established core product portfolio has set Mattel’s established position in the toy market much higher than their competitors. Its products include Barbie, Fisher-Price toys, Hot Wheels and Matchbox Cars, American Girl dolls books, and licensed Disney and Sesame Street products are just a few that have helped them reach such great profits throughout the world. Although Mattel leads the industry, it recognizes the complexity of staying on top in a highly competitive and shifting business. While keeping their sales outlets current, toy companies must constantly seek to achieve the next big hit. In addition the rising pressure of big-box retailers, the Internet, and catalog sales have affected the direction of the industry in more ways than one.…

    • 1820 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Assignment 2 Marketing Profile
    • 980 Words
    • 3 Pages

    Assignment 2 Marketing Profile

    Klara, Robert. “It’s Not Easy Being Tween”. Adweek.com. Prometheus Global Media, 27 June 2012. Web. 15 Nov. 2014.…

    • 980 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Toys R Us Case Questions
    • 1039 Words
    • 5 Pages

    Toys R Us Case Questions

    In 2005, the U.S. retail toy industry was not looking too promising. Sales were down 4% in the industry from 2004 to 2005. Although there was growth in some subcategories, dollar sales in the industry declined for a third consecutive year. One threat to the industry was the new trend of younger…

    • 1039 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    Strategic Marketing
    • 1816 Words
    • 8 Pages

    Strategic Marketing

    The small electrical household appliances market in the UK is a very lucrative and stable market. Items such as toasters and kettles have become seen as necessities in the kitchen. In particular the toaster subsector has experienced steady growth in value since 2002 (Keynote, 2006) and is ranked as the second most lucrative subsector within the broader small electrical household appliances market. Dualit are a UK based company specializing in this market sector. Dualit was founded in 1945 and gained a reputation for its toaster and kettles ranges. In the ten-year gap between 1965 and 1975 Dualit faced stiff competition and decided to redesign its product to aim to penetrate the catering trade. The stainless steal design was both sleek and durable and quickly became a favourite in café and hotel kitchens. In the 1990’s the elegant yet simplistic design of Dualits toaster became very popular in a small segment of the consumer market. Despite a very high cost in excess of £100 the toasters became a very fashionable statement item. Today Dualit offers a wide toaster range but its most acclaimed products are the NewGen Classic toaster range. This range of toasters includes the 2 and 4 slice NewGen models that range for £145 to £195. These toasters boast the award winning Pro Heat elements, which offer high quality performance. The aim of this essay is to evaluate Dualit’s intended marketing strategy and suggest possible alternatives. To do this I will use the “4 P” framework of Product, Price, Place and Promotion.…

    • 1816 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    MKT 300 Week 1 Assignment 3: Strategic Marketing Management
    • 3943 Words
    • 16 Pages

    MKT 300 Week 1 Assignment 3: Strategic Marketing Management

    to make profit, even with a weak Australian dollar. In the future, it would be…

    • 3943 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Supply and Demand and Cross-price Elasticity
    • 274 Words
    • 2 Pages

    Supply and Demand and Cross-price Elasticity

    The toy industry can be described as monopolistic competition since there are many sellers in the market, but each seller is slightly differentiated from the rest. A toys can be horizontally differentiated by the type of toys produced, the quality of the toys, etc. The prices that can be charged for these differentiating features are constrained in large part by the geographic location of the restaurant and the local competition. Consumers will tend to not travel long distances for toys, no matter how differentiated the product. The consumers will weigh the convenience of the location against the price of the toy and so cross-price elasticity of demand may be high. The toy company will be profitable if it is sold in superior locations. Failing that, a toy company can be profitable by creating a loyal following for its horizontally differentiated product, so that consumer demand is relatively inelastic.…

    • 274 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Coleco Case
    • 1035 Words
    • 5 Pages

    Coleco Case

    • favorable conditions toy industry • approximately 800 toy companies in the United States • diversification for reducing sales and profit volatility - only for the biggest companies…

    • 1035 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Strategic Marketing
    • 1041 Words
    • 5 Pages

    Strategic Marketing

    In order for an organization to reach its target markets, it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements, such as price, product, place, and promotion (also known as the 4 “P”’s) used in the make up the marketing process (Bayne & Hardin, 2002). It is important for an organization to have a good understanding of the marketing mix. Each element is important when developing a marketing plan (Bayne & Hardin). It is equally important to understand that to accurately utilize the marketing process; the organization must follow another process which consists of three phases and are usually formalized in a marketing plan (Bayne & Hardin). The phases are planning, implementation and control.…

    • 1041 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Theodore levitt
    • 1240 Words
    • 5 Pages

    Theodore levitt

    Innovative Toys, a successful toy manufacturing company that manufactured toys for children between ages 6 -10 has decided to manufacture infant toys and distribute through Big Tiger supermarkets. It has two possible products to introduce in the market but can only introduce one of them in the current year and use the net income and value generated by it to introduce the other product. It also needs to generate substantial income for the Big Tiger so that Innovative toys would gain confidence of Big Tiger to introduce another product and have good shelf space. Since Big Tiger would prefer to have 30% of margin on General Merchandise products, we will be considering retail price based on 30% margin. The two products Innovative Toys is planning to introduce are Plush Balls and Teething Toys. Plush Balls are packaged toys that sealed for cleanliness and require shelf space while Teething toys are packaged in plastic and can be displayed on a pegboard.…

    • 1240 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Toy R Us Analysis: Five Forces.
    • 1965 Words
    • 6 Pages

    Toy R Us Analysis: Five Forces.

    Being in the specialty online retail industry of toys and hobbies, firms within this industry must analyze various parameters that could influence their attractiveness in the market. Once a firm understands their own specific industries environment, they can make strategies that will ultimately provide them with a competitive advantage to outperform their rivals. In order to understand the online toy retail industry, John Barbour, the CEO of Toyrus.com must look at the various factors that could influence the online toy store "titian".…

    • 1965 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Strategic Management Assignment
    • 493 Words
    • 2 Pages

    Strategic Management Assignment

    Amway (short for American Way) is an American multinational direct-selling company that uses multi-level marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by Jay Van Andeland Richard DeVos. Amway sells its products under several brands namely, Amway, Artistry, Body Series, Satinique and Protique, G&H, Glister, L.O.C. and eSpring. The company operates in around 80 countries across Asia, Europe, America and Africa. The company products are sold through independent business owners and online. The company is a wholly owned subsidiary of Alticor Inc. and is headquartered at Ada in Michigan, the US.…

    • 493 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Case Study: Fisher-Price Toys, Inc.
    • 1041 Words
    • 5 Pages

    Case Study: Fisher-Price Toys, Inc.

    Case analysis 1) Current Market strategy (“4P” / “4C”) (1) (2) (3) (4) 2) Product → Commodity: innovative products / safe, durable and educational Price → Cost: moderate price / good value for money Place → Channel: Aggressive to increase the market reach and improve sales Promotion → Communication: focused strategies for advertisement and promotion of differentiated range and group of products SWOT analysis (1) Strengths (Internal) 1Internal operation ­ ­ ­ ­ ­ 2­ ­ well-run established professional management expertise from diverse industries excellent sales history (continuous sales increase during the last 10 years) effective product testing and marketing programs facilitate internal toy design sound financial condition A leading toy manufacturer with a wide range of quality toys at moderate prices. has relatively good market for specialty toys, which has grown substantially over recent years 3Brand & Reputation ­ ­ ­ (2) the best know brand for toys, has the largest market share (64.7%), and is brought most often (82.7%) Enjoys a reputation for…

    • 1041 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing strategy assignment
    • 1405 Words
    • 6 Pages

    Marketing strategy assignment

    The task is divided into two parts (Part 1 & Part 2) and candidates are expected…

    • 1405 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Strategic Management Assignment
    • 282 Words
    • 2 Pages

    Strategic Management Assignment

    Samsung’s strategic direction is now focused on tapping into the growth of the enterprise market. Given the latest developments as stated in the case, conduct segmentation of the enterprise market and discuss the strategic action plans that Samsung’s could undertake to increase its market share in each of these segments.…

    • 282 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Strategic Marketing Decision
    • 736 Words
    • 3 Pages

    Strategic Marketing Decision

    Decision making is the most important function of any manager. Strategic decision making is the prominent task of the senior management. Both kinds of decision making are essentially the same. The difference lies in the levels at which they operate. While decision- making pertains to all managerial functions, strategic decision making largely relates to the responsibilities if the senior management.…

    • 736 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics