Assignment1 Swot 5forces
Exercise 1 - SWOT
Brill Leisure Center has hired you to help them with their marketing decision making. Examine the information presented below and locate the factors in a SWOT analysis table:
1. The Center is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local railway station. Strength
2. There is an Olympic standards swimming pool. Strength
3. The swimming pool has no wave machines or whirlpool equipment as do competing local facilities. Weakness
4. It is one of the oldest leisure centers in the area and needs some renovations.Weakness
5. Due to an increase in disposable income over the last six years, local residents have more money to spend on leisure activities. Opportunity
6. There has been a substantial decrease in the birth rate over the last ten years.Threats
7. After a serious dispute with the manager of a competing leisure center, the leader of a respected local scuba club is looking for a new venue. Opportunity
8. Press releases have just been issued to confirm that Brill Leisure Center is the first center in the area to be awarded quality assurance standard ISO 9002. Opportunity/Strenght
9. Brill Leisure Center has received a grant to fit special ramps and changing rooms to accommodate the local disabled. Strenght
10. It is widely acknowledged that Highly Brill has the best-trained and most respected staff of all of the centers in the locality. Strenght
Exercise 2 - SWOT
1. In the early 1990's Burger King Restaurants profits steadily declined as McDonald's and Wendy's gained market share. Each year there were more stores closing than opening.
Is this loss of market share a Strength, Weakness, Opportunity or Threat for Burger King?
Weakness
2. Eating habits of customers are changing, with research showing that most customers order food to go. Burger King can reduce the cost of building a new restaurant from $1.3 million to $970,000 if they make their stores smaller.
Is finding out this
Brill Leisure Center has hired you to help them with their marketing decision making. Examine the information presented below and locate the factors in a SWOT analysis table:
1. The Center is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local railway station. Strength
2. There is an Olympic standards swimming pool. Strength
3. The swimming pool has no wave machines or whirlpool equipment as do competing local facilities. Weakness
4. It is one of the oldest leisure centers in the area and needs some renovations.Weakness
5. Due to an increase in disposable income over the last six years, local residents have more money to spend on leisure activities. Opportunity
6. There has been a substantial decrease in the birth rate over the last ten years.Threats
7. After a serious dispute with the manager of a competing leisure center, the leader of a respected local scuba club is looking for a new venue. Opportunity
8. Press releases have just been issued to confirm that Brill Leisure Center is the first center in the area to be awarded quality assurance standard ISO 9002. Opportunity/Strenght
9. Brill Leisure Center has received a grant to fit special ramps and changing rooms to accommodate the local disabled. Strenght
10. It is widely acknowledged that Highly Brill has the best-trained and most respected staff of all of the centers in the locality. Strenght
Exercise 2 - SWOT
1. In the early 1990's Burger King Restaurants profits steadily declined as McDonald's and Wendy's gained market share. Each year there were more stores closing than opening.
Is this loss of market share a Strength, Weakness, Opportunity or Threat for Burger King?
Weakness
2. Eating habits of customers are changing, with research showing that most customers order food to go. Burger King can reduce the cost of building a new restaurant from $1.3 million to $970,000 if they make their stores smaller.
Is finding out this