ASTANA CITY
ASTANA CITY
Marketing 11.816
Prepared by:
Aigerim Karimova
Kambar Sagintayev
CONTENT
• Introduction
• Mission, vision and goals
• PEST analysis
• SWOT analysis
• Growth strategy
• Conclusion
• Literature
INTRODUCTION
“Astana – personification of a new, dynamically developing Kazakhstan, a symbol of renewal, a symbol of independence of our
Republic!”
© Nursultan Abishevich
Nazarbayev
Astana is the capital city of Kazakhstan. It is located on the Ishim River in the north portion of
Kazakhstan, within Akmola Province, though administrated separately from the province as a federal city area. The 2014 census reported a population of 835,153 within the city, making them the second-largest city in Kazakhstan.
MISSION, VISION AND
GOALS OF ASTANA
Mission: to become a cultural and intellectual centre of the Eurasian space and to play a role of the main generator of Kazakhstan’s sustainable development.
Vision: the capital of the Republic of Kazakhstan - a city with a competitive economy, attractive to residents, citizens and tourists, businessmen, a city with favorable for human life environment.
4 strategic goals:
- sustainable economic development of the city;
- maintenance of a favorable environment and stable functioning infrastructure;
- formation of a socially sustainable society;
- improvement of urban governance.
PEST ANALYSIS
POLITICAL
ENVIRONMENT:
SOCIAL
ENVIRONMENT:
- Conducted sociological research;
- Identified problematic aspects of city life;
- Introduce the practice of holding regular meetings to establish a trust relationship between the government and NGOs;
-Steady increase in the population
-High academic performance in education -Improving quality of medical care
ECONOMICAL
ENVIRONMENT:
TECHNOLOGICAL
ENVIRONMENT:
- Increase the income of the population
- An increase in wages
- An increase in prices of food and non-food products, as well as additional services
- Increase the volume of retail trade
- Accredited 10 testing laboratories
- 16
Marketing 11.816
Prepared by:
Aigerim Karimova
Kambar Sagintayev
CONTENT
• Introduction
• Mission, vision and goals
• PEST analysis
• SWOT analysis
• Growth strategy
• Conclusion
• Literature
INTRODUCTION
“Astana – personification of a new, dynamically developing Kazakhstan, a symbol of renewal, a symbol of independence of our
Republic!”
© Nursultan Abishevich
Nazarbayev
Astana is the capital city of Kazakhstan. It is located on the Ishim River in the north portion of
Kazakhstan, within Akmola Province, though administrated separately from the province as a federal city area. The 2014 census reported a population of 835,153 within the city, making them the second-largest city in Kazakhstan.
MISSION, VISION AND
GOALS OF ASTANA
Mission: to become a cultural and intellectual centre of the Eurasian space and to play a role of the main generator of Kazakhstan’s sustainable development.
Vision: the capital of the Republic of Kazakhstan - a city with a competitive economy, attractive to residents, citizens and tourists, businessmen, a city with favorable for human life environment.
4 strategic goals:
- sustainable economic development of the city;
- maintenance of a favorable environment and stable functioning infrastructure;
- formation of a socially sustainable society;
- improvement of urban governance.
PEST ANALYSIS
POLITICAL
ENVIRONMENT:
SOCIAL
ENVIRONMENT:
- Conducted sociological research;
- Identified problematic aspects of city life;
- Introduce the practice of holding regular meetings to establish a trust relationship between the government and NGOs;
-Steady increase in the population
-High academic performance in education -Improving quality of medical care
ECONOMICAL
ENVIRONMENT:
TECHNOLOGICAL
ENVIRONMENT:
- Increase the income of the population
- An increase in wages
- An increase in prices of food and non-food products, as well as additional services
- Increase the volume of retail trade
- Accredited 10 testing laboratories
- 16