Preview

Athletic Footwear Usa

Powerful Essays
Open Document
Open Document
5735 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Athletic Footwear Usa
Freedonia Focus Reports US Collection

Athletic Footwear:
United States
April 2012

Highlights Industry Overview Product Segmentation | Market Segmentation | Product Development Retail and Distribution | Trade Industry Trends and Forecasts Market Environment | Product Forecasts | Market Forecasts Industry Structure Industry Composition | Industry Leaders | Additional Major Companies Cited Resources www.freedoniafocus.com

ATHLETIC FOOTWEAR: UNITED STATES

ABOUT THIS REPORT
Sources
Athletic Footwear: United States represents the synthesis and analysis of data from various primary, secondary, macroeconomic and demographic sources including: firms participating in the industry government/public agencies national, regional and international non-governmental organizations trade associations and their publications the business and trade press The Freedonia Group Consensus Forecasts dated February 2012 the findings of other industry studies by The Freedonia Group. Specific sources are listed in the Resources section of this publication for reference and to facilitate further research.

Scope & Method
Excluded from the scope of this report are sport sandals. Total product demand is provided in millions of pairs of footwear and segmented in terms of: running low performance/casual basketball other footwear such as football, baseball and soccer. Total demand is also provided in terms of market by: men’s women’s children’s. Total demand and the various segments are sized at five-year intervals for historical years 2006 and 2011 with a forecast to 2016. Forecasts emanate from the identification and analysis of pertinent statistical relationships and other historical trends/events as well as their expected progression/impact over the forecast period. Five-year compound annual growth rates (CAGRs) are provided to illustrate product trends between reported years and to facilitate comparisons among the various segments.

© 2012 by The Freedonia Group, Inc.


Cited: ASICS (TSE:7936) www.asics.co.jp Collective Brands (NYSE:PSS) www.collectivebrands.com Feng Tay Enterprises (TAI:9910) www.fengtay.com Fila (KRX:081660) www.fila.com K-Swiss (NASDAQ:KSWS) www.kswiss.com Mizuno (TSE:8022) www.mizuno.co.jp New Balance www.newbalance.com Puma (FRA:PUM) www.puma.com Skechers USA (NYSE:SKX) www.skechers.com VF (NYSE:VFC) www.vfc.com RESOURCES Trade Publications Fashion www.fashionmagazine.com Footwear News www.wwd.com/footwear-news Sports One Source www.sportsonesource.com Associations American Apparel & Footwear Association www.apparelandfootwear.org Footwear Distributors & Retailers of America www.fdra.org National Shoe Retailers Association www.nsra.org Sporting Goods Manufacturers Association www.sgma.com Related Freedonia Studies Freedonia Group industry studies on a wide variety of topics are available from The Freedonia Group by contacting customer service at 800-927-5900, +1440-684-9600 or info@freedoniagroup.com. For information on any Freedonia study please visit our website at www. freedoniagroup.com. © 2012 by The Freedonia Group, Inc. Page 19
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Holey Soles Case Study
    • 1547 Words
    • 7 Pages

    Holey Soles Case Study

    Opportunity of offsetting seasonal fluctuations by expanding product lines to boots and closed shoes and targeting spas and gyms.…

    • 1547 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Nike Swot Analysis Essay
    • 482 Words
    • 2 Pages

    Nike Swot Analysis Essay

    There are several significant athletic and leisure footwear companies and sports equipment firms that produce similar products. Some of the primary ones are Puma and Adidas are some of the big competitors with Nike. Other large companies have diversified their product lines to include athletic and leisure apparel including Under Armour and lululemon. This type of quick change in technology and customer preferences can result in a risk for Nike. Demand for Nike’s products relies on what the norm in many sports and fitness related activites are, as well as the ever-changing trends, these generally control the financial results of Nike. If competitors have more success attracting customers with more appealing footwear or apparel, this would also hurt business…

    • 482 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    ECO 365 WEEK 4 presentation paper
    • 1412 Words
    • 5 Pages

    ECO 365 WEEK 4 presentation paper

    The concept of market structures and competitive strategies are important when attempting to compete in any market. Understanding what market structure your product falls under can help companies develop better competitive strategies and identify potential for loss and gains. The athletic footwear industry in the United States is highly profitable and continuously growing. In this paper I will identify market structure of the athletic footwear industry, the major retailers, and competitive strategies that can be used to maximize profits.…

    • 1412 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Nike and Under Armour (Accounting Paper)
    • 5144 Words
    • 21 Pages

    Nike and Under Armour (Accounting Paper)

    Nike was incorporated in 1968 and has become arguably synonymous with elite footwear/apparel amongst the world population (Nike 10K, 2009). Nike’s primary business “is the design and development and worldwide marketing of high quality footwear and apparel” (2009, pg.1). In addition, Nike also designs/markets sports equipment and accessory products. Nike puts a heavy emphasis on investing in the innovation and design of their products to give their customers a high-quality product. Nike is the largest seller of athletic footwear and apparel in the world (2009). Nike sets the bar for other companies in the sports apparel/footwear industry, like Under Armour.…

    • 5144 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Better Essays

    Sneaker Beats Product Launch Week 2

    • 1066 Words
    • 4 Pages

    Sneaker Beats Product Launch Week 2

    Nike dominates the sports footwear market with a product line that caters to a variety of sports.…

    • 1066 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Nike and What It Does to Third World Countrys
    • 1737 Words
    • 7 Pages

    Nike and What It Does to Third World Countrys

    The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, Converse, and New Balance, takes place throughout the globe. With the industry experiencing severe competition, and the product requiring intensive labour, firms are facing extreme pressure to increase their profit margins through their sourcing practices. The following paper will analyse the sneaker industry, while examining the multitude of viable manufacturing options, and critiquing their current manufacturing structure.…

    • 1737 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    The Manufacturing Practices of the Footwear Industry: Nike vs. the Competition
    • 1744 Words
    • 7 Pages

    The Manufacturing Practices of the Footwear Industry: Nike vs. the Competition

    To properly review the manufacturing in the footwear industry, it is necessary to first gain an understanding of the dominant leaders in the marketplace. The industry is currently experiencing hypercompetition, led by six main firms – Nike, Reebok, Adidas, Fila, Converse, and New Balance (see exhibit 1), with nearly $7 billion in revenues domestically. Nike is the industry leader, with a 47% market share, followed by Reebok, a distant second at 16%, and Adidas at 6% (see exhibit 2). This category is facing decreasing demand and the rising popularity of alternative footwear, resulting in more pressure than ever before to achieve high gross margins through effective global sourcing practices.…

    • 1744 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Nike Financial Ratio Executive Summary
    • 1453 Words
    • 6 Pages

    Nike Financial Ratio Executive Summary

    With 2010 annual revenue of $19,014,000,000, Nike’s revenue was substantially greater than the identified competitors. Due to the revenue difference and the lack of athletic footwear company in the list, I expanded the analysis to include the German company Adidas. Adidas is listed under SIC 5139 – Footwear. Despite the SIC differences, Adidas and Nike are the most direct competition for the athletic market. In addition, Adidas’ 2010 revenue converted to USD is $ 16,047,083,997.…

    • 1453 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Phil Knight bio
    • 1604 Words
    • 7 Pages

    Phil Knight bio

    The sports apparel and equipment industry is growing rapidly and is estimated to be worth over $126 billion by the year 2015 according to Global Industry Analysts. This industry has a growing market because people are becoming more health conscious. Thus, Sports apparel and equipment are in demand, which leads to a very highly competitive market. Demand refers to how much of a product or service is desired by consumers (Wise, 2012). Nowadays, even well established brands are forced to tweak and modify their products in order to maintain their market share. More and more consumers are demanding more versatile products with a wide range of functionality. Changing fashion trends, tough competition and more price-conscious shoppers are just a few of the many challenges faced by businesses in this industry.…

    • 1604 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Giant Leap Executive Summary Essay Example
    • 550 Words
    • 3 Pages

    Giant Leap Executive Summary Essay Example

    After analysis of the four major markets, we came to the conclusion that there was ample business opportunity for a high-end (8-9 Star) quality athletic shoe since none of the other companies were pursuing that portion of the market. We also wanted to restrain our model availability to 200-250 to position our products firmly in the high quality differentiation niche market, and in order to play on our strength of low reject rates that can be realized with smaller model availability. By year 16 positive gains were shown in every category. Net Revenues increased by $92 million, Earnings Per Share…

    • 550 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    quiz 1 2
    • 400 Words
    • 2 Pages

    quiz 1 2

    Branded shoes will grow 5-7% in the first five years for North America and Europe then fall to 3-5% the next five years. In Asia Pacific & Latin America, branded shoes will grow 9-11% in the first five years and 7-9% the last five years.…

    • 400 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Cultural Audit - Nike
    • 3143 Words
    • 13 Pages

    Cultural Audit - Nike

    Today a shoe is more than something to protect and keep one’s feet warm, it is a fashion statement, an athletic enhancer, rebellion, status, and the ins and outs of coolness. Shoes, mainly athletic shoes have changed drastically throughout the years. From weight, size, look, and comfort ability, Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock, the author of Oscillate Wildly, wrote,…

    • 3143 Words
    • 13 Pages
    Better Essays
    Read More
  • Powerful Essays

    Marketing Plan Sample
    • 3929 Words
    • 16 Pages

    Marketing Plan Sample

    Snap on Heels will carry the most trendies’ shoes available to women for a modern world. Our shoes will be designed to support all women for any event or wearing attire. Our shoes will be designed with a woman’s needs in mind. Snap on Heels will carry a variety of shoe sizes ranging from 4 to 11, assorted styles and colors for any event. Snap on Heels understands that each woman has unique and different needs. Most importantly, we assure comfortableness while satisfying these needs.…

    • 3929 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    This, I believe...
    • 654 Words
    • 3 Pages

    This, I believe...

    Orwell’s calm and detailed description seems to match the dignity and attitude that the dying elephant withhold as he was fighting against its pain to stand up. Orwell observes the scene in a fashion that conveys to the reader that he is accepting this inevitable tragedy. He could be trying to detach himself from the emotional burden with a nonchalant attitude, merely observing an ordinary scene as a writer, narrator.…

    • 654 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Mercury Athletic Footwear Case Study
    • 767 Words
    • 4 Pages

    Mercury Athletic Footwear Case Study

    Luehrman A. T., Helprin L. J. (2009). Mercury Athletic Footwear: Valuing the Opportunity. Harvard Business Publishing.…

    • 767 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics