atlas honda
By
Ahmad Raza
Asad Shoaib
Awais Musawar
Hamza Sahi
Usman Rashid
1
Industry Analysis
• Motorcycle Industry estimates show that last year a total of over
750000 motorcycles were sold in the country
• The industry has been experiencing a healthy growth rate of around
30% per year for the past 4-5 years.
• Pakistan came at number seven with a production of 750,000 units of motorcycles constituting to 2% of the global total.
2
Market Share of Motorbike in
Pakistan
3
Company Profile
• Atlas Honda Limited is a joint venture between the Atlas Group and Honda Motor Co Japan.
• The company established by the merger of Panjdarya Limited and
Atlas Autos Ltd. in 1988. Both these motorcycle-manufacturing concerns established Atlas Group.
• Honda motorcycles are by far the largest selling motorcycles in the country with an unmatched reputation for high quality, reliability and after-sales-service
• Atlas has the country’s largest in-house manufacturing capability at its Karachi and Sheikhupura plants.
• Atlas management is striving to modernize company operations by adapting applicable aspects of research and theory and more specifically, Honda’s unique philosophy of hard/soft technologies to the realities of Pakistani conditions.
4
• Company management structure, systems and processes are changed according to the demands of the customer, growth and new technology
• Currently, there are 2 plants working day and night to meet the demand of motorbike in Pakistan. These plants are located in Sheikhupura and
Karachi.
• The head office is located at Karachi.
• Atlas Honda has 65.7 percent share in the total sales in Pakistan. This has only been achieved by maintaining tough standards in quality
5
Vision
• “To be the market leader in the motorcycle industry, emerging as a globally competitive centre of production and exports”.
6
Mission
• “To be a dynamic profitable growth oriented company through market leadership excellence in quality and service optimizing
value
Ahmad Raza
Asad Shoaib
Awais Musawar
Hamza Sahi
Usman Rashid
1
Industry Analysis
• Motorcycle Industry estimates show that last year a total of over
750000 motorcycles were sold in the country
• The industry has been experiencing a healthy growth rate of around
30% per year for the past 4-5 years.
• Pakistan came at number seven with a production of 750,000 units of motorcycles constituting to 2% of the global total.
2
Market Share of Motorbike in
Pakistan
3
Company Profile
• Atlas Honda Limited is a joint venture between the Atlas Group and Honda Motor Co Japan.
• The company established by the merger of Panjdarya Limited and
Atlas Autos Ltd. in 1988. Both these motorcycle-manufacturing concerns established Atlas Group.
• Honda motorcycles are by far the largest selling motorcycles in the country with an unmatched reputation for high quality, reliability and after-sales-service
• Atlas has the country’s largest in-house manufacturing capability at its Karachi and Sheikhupura plants.
• Atlas management is striving to modernize company operations by adapting applicable aspects of research and theory and more specifically, Honda’s unique philosophy of hard/soft technologies to the realities of Pakistani conditions.
4
• Company management structure, systems and processes are changed according to the demands of the customer, growth and new technology
• Currently, there are 2 plants working day and night to meet the demand of motorbike in Pakistan. These plants are located in Sheikhupura and
Karachi.
• The head office is located at Karachi.
• Atlas Honda has 65.7 percent share in the total sales in Pakistan. This has only been achieved by maintaining tough standards in quality
5
Vision
• “To be the market leader in the motorcycle industry, emerging as a globally competitive centre of production and exports”.
6
Mission
• “To be a dynamic profitable growth oriented company through market leadership excellence in quality and service optimizing
value