Attention

Attention

Attention
 Definition;

Attention is the cognitive process of selectively concentrating one aspect of the environment while ignoring other things.
 We are particularly attentive to stimuli that appear exceptionally bright, large, loud, novel or high in contrast. Attention
 We

also pay greater attention to stimuli that are particularly meaningful or are relevant to our motivations.
 E.g., If we are hungry ,we are more apt to be sensitive to food and food related stimuli.  It also includes listening carefully to what someone is saying while ignoring other conversation in a room.

Factors of Attention
Why do we pay attention to something and not to others? What directs our attention?
1. Objective Factors
2. Subjective Factors
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Objective Factors
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Intensity
Size
Novelty
Movement
Repetition
Abrupt Change
Duration

Subjective Factors
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Motives or Needs
Interests
Preparatory Set
Past Experience

Span of Attention
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How many things can we hold in our attention at the same time?
7152
16529
531584
9152693
86103279
726394105
65743989612

Distraction of Attention
 Duration

of attention is often short.
Different stimuli distract person’s attention. if a person wants to attend a stimuli constantly , Even then different factors can distract him.
Person pays more attention and concentration to his work but remain unable to maintain it.

Distraction of Attention
There are individual differences in distraction of attention. Its not always necessary that two different people get distracted by same stimuli. Some people can study in noise ,while others need complete silence. Two important factors are as under:
 Objective Factors
 Subjective Factors
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Objective Factors
 The

factors that distract attention from environment are called objective factors. Routine work distract less attention attention while different and novel work distracts more. Objective Factors
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Abrupt Change
Nature