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Attitude effects on Altruistic Behavior

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Attitude effects on Altruistic Behavior
Attitude Effects on Altruistic Behavior

Abstract
The effects of attitude on altruistic behavior was examined. A total of 9 college students participated in the experiment. The students were randomly chosen and then randomly assigned a group number 1, 2, or 3. There were 3 different groups of participants (i.e., friendly, moderate, unfriendly), each with 3 participants per group. To assist the researcher, the participants’ reaction time was observed. Results show that whether the researcher was friendly, moderate, or unfriendly, it did not affect the participants’ altruistic behavior. However, the reaction time when encountered with a friendly attitude/personality was faster than the reaction time when encountered with an unfriendly attitude/personality. It was also found that woman were more likely to assist the researcher in need more often then men.

Attitude Effects on Altruistic Behavior
Altruism is considered to be a behavior that benefits another at one’s own expense. In other words, it means to be completely unselfish. Whether it be helping out a fellow human being or a specific type of bird species that sings a “warning call” to alert the others of a nearby predator approaching, the majority of the human and animal population has either demonstrated, or has been on the receiving end of some version of altruistic behavior.
Every individual has the ability to react differently to certain types of attitudes/personalities. In fact, Peter J.D. Carnivale, Dean G. Pruitt and Patricia I. Carrington (1982) found that there tends to be more helping behavior between people who like one another than between people who dislike one another. We have predicted that participants who do not encounter a friendly behavior, but a moderate or unfriendly behavior, would credit absolutely no aid to the researcher during the experiment. When an individual fails to allude warmth and kindness onto you, you



References: Carnevale, P. J. D., Pruitt, D. G., & Carrington, P. I. (1982). Effects of future dependence, liking and repeated requests for help on helping behavior. Social Psychology Quarterly, 45, 9-14 Karakashian, L. M., Walter, M. I., Christopher, A. N., & Lucas, T. (2006). Fear of negative evaluation affects helping behavior: the bystander effect revisted. North American Journal of Psychology, 8, 13-32 Vrugt, A., & Vet, C. (2009). Effects of a smile on mood and helping behavior. Social Behavior and Personality, 37, 1251-1258 Figure I Results show that out of groups 1 (friendly), 2 (moderate), and 3(unfriendly), Group 1 and 3 each had one participant choose to help the researcher gather the spilt Legos. In Group 2, there were no participants that volunteered to assist the researcher.

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