Attitude Survey
A survey can be defined as “a data-collection methods in which individuals answer specific questions about their behavior, attitudes, beliefs, or emotions” (Mrug, 2010). Surveys are commonly used in several fields such as “social and behavioral sciences, political sciences, public health, and business” (Mrug, 2010). An attitude survey will assess “attitudes in a target population, for example, attitudes towards consumer products (consumer surveys), evaluations of past experiences with products or services (customer satisfaction surveys), evaluations of policies and institutions (public opinion surveys), or evaluations of the state of the economy (consumer confidence surveys)” (Scholderer, 2011). Bullying is an existing issue that is of interest to me that I created an attitude survey on. This paper will explain the purpose of the survey I developed as well as discuss the preliminary design issues that I experienced while creating the survey. This paper will also describe the specific instruction for administering, scoring, and interpreting the attitude survey on bullying.
Purpose of Survey
Bullying is an “intentional harm-doing or harassment that is directed toward vulnerable targets and typically repeated. Bullying encompasses a wide range of malicious aggressive behaviors, including physical violence, verbal mockery, threats, ostracism, and rumors spread either orally, or by other means of communication, such as the internet” ("bullying," 2014). Bullying has become an increasing problem with school-aged children that has become a major concern to me because my child had been the victim in school. The purpose of the survey I created was to assess the attitudes that children have on bullying. The questions were also designed to assess a child’s perception of bullying as it relates to the school environment. Assessing the attitudes and perceptions of the students on bullying can give school administration a
References: Jamieson, S. (2008). Likert scale. Encyclopedia of epidemiology. doi:10.4135/9781412953948.n261 Mrug, S. (2010). Survey. Encyclopedia of research design. doi:10.4135/9781412961288.n449 Scholderer, J. (2011). Attitude surveys. Encyclopedia of consumer culture. doi:10.4135/9781412994248.n26 bullying. (2014). Encyclopedia Britannica. Retrieved from http://www.britannica.com/EBchecked/topic/687645/bullying