When one behaves in a particular fashion towards an object, it is generally assumed that this is due to the attitude held towards it, whereas in fact this is not always the case. Psychologists such as Petty and Cacioppo (1996) suggest that attitudes are based upon our feelings about a certain object and whether we like or dislike it, thus reinforcing the traditional view. Eiser (1986) on the other hand explains how an attitude is what comes of external observational events. Thus the fact that overall an attitude is the predisposition of an individual to evaluate some symbol, or an object or aspect of the world, in a favourable or unfavourable manner means that their must be an explanation and evidence as to why an attitude cannot be simply regarded as a device used to account for our response to certain stimuli. Attitude, as an element is split into three components (Eiser, 1986). This view is sometimes called the triadic model or the ABC model, so called as there are three types of responses used in evaluation which are summarised by the acronym ABC; which stands for affective, behavioural, and cognitive respectively. The affective deals with the emotions and feelings people hold regarding an attitude object. The behavioural element is the intentions, rather then actions people have to behave towards an attitude object; and finally, the cognitive component deals with the thoughts of people regarding an attitude object. The important thing to note is that between the three element responses to an attitude object there is no consistency. They are all inter-related and the expression of an attitude takes place after the responses have taken place. Therefore, these three facets of attitude portray that, were the process always implemented, then attitudes overall would predict behaviour. The most
When one behaves in a particular fashion towards an object, it is generally assumed that this is due to the attitude held towards it, whereas in fact this is not always the case. Psychologists such as Petty and Cacioppo (1996) suggest that attitudes are based upon our feelings about a certain object and whether we like or dislike it, thus reinforcing the traditional view. Eiser (1986) on the other hand explains how an attitude is what comes of external observational events. Thus the fact that overall an attitude is the predisposition of an individual to evaluate some symbol, or an object or aspect of the world, in a favourable or unfavourable manner means that their must be an explanation and evidence as to why an attitude cannot be simply regarded as a device used to account for our response to certain stimuli. Attitude, as an element is split into three components (Eiser, 1986). This view is sometimes called the triadic model or the ABC model, so called as there are three types of responses used in evaluation which are summarised by the acronym ABC; which stands for affective, behavioural, and cognitive respectively. The affective deals with the emotions and feelings people hold regarding an attitude object. The behavioural element is the intentions, rather then actions people have to behave towards an attitude object; and finally, the cognitive component deals with the thoughts of people regarding an attitude object. The important thing to note is that between the three element responses to an attitude object there is no consistency. They are all inter-related and the expression of an attitude takes place after the responses have taken place. Therefore, these three facets of attitude portray that, were the process always implemented, then attitudes overall would predict behaviour. The most