Attractiveness of Swedish Market and Optimal Marketing Mix for Iranian Pistachio
Master Thesis
Company: Nature Power
Project Topic:
“Attractiveness of Swedish Market and Optimal
Marketing Mix for Iranian pistachio”
Supervisor:
Daniel Tolstoy
Authors:
Group 2333:
Hamid Alizadeh Eslami 1977-07-13
Kamola Nurullaeva 1981-12-31
International Marketing, Master Thesis 15 hp
Abstract
Date:
2009-05-29
Program:
International Marketing
Course name:
Master Thesis
Title:
Attractiveness of Swedish Market and Optimal Marketing
Mix for Iranian pistachio
Authors:
Kamola Nurullaeva kna08001@mdh.se
Hamid Alizadeh Eslami hah08001@mdh.se
Tutor:
Daniel Tolstoy
Problem:
To find out appropriate marketing strategies for Iranian dry-fruit company to enter the Swedish market.
Purpose:
To find out an optimal entry mode for “Nature’s Power
AB” to follow while entering Swedish market.
Method:
Exploratory research is used predominantly to gain a deeper understanding and insight of something. The design is far more flexible and dynamic than that of descriptive research. The collected data helps us explore and learn about the current situation of the Swedish market with reference to its uncontrollable and controllable elements and also helps us develop a marketing mix for Nature
Power AB.
Conclusion:
The conclusion of this Master Thesis has implications for pistachio importers to Sweden.
-1-
International Marketing, Master Thesis 15 hp
ACKNOWLEDGEMENT
This Master Thesis was conducted at the division of International Marketing at
Mälardelen International Master Academy.
Several people have contributed to the development of this thesis. Our largest appreciation goes to our supervisor, Mr. Daniel Tolstoy for his support and guidance through this thesis. We also would like to thank you our families and friends for their support and beliefs.
Vasteras, May 29, 2009
Kamola Nurullaeva
Hamid Alizadeh Eslami
-2-
International Marketing, Master Thesis 15 hp
Company: Nature Power
Project Topic:
“Attractiveness of Swedish Market and Optimal
Marketing Mix for Iranian pistachio”
Supervisor:
Daniel Tolstoy
Authors:
Group 2333:
Hamid Alizadeh Eslami 1977-07-13
Kamola Nurullaeva 1981-12-31
International Marketing, Master Thesis 15 hp
Abstract
Date:
2009-05-29
Program:
International Marketing
Course name:
Master Thesis
Title:
Attractiveness of Swedish Market and Optimal Marketing
Mix for Iranian pistachio
Authors:
Kamola Nurullaeva kna08001@mdh.se
Hamid Alizadeh Eslami hah08001@mdh.se
Tutor:
Daniel Tolstoy
Problem:
To find out appropriate marketing strategies for Iranian dry-fruit company to enter the Swedish market.
Purpose:
To find out an optimal entry mode for “Nature’s Power
AB” to follow while entering Swedish market.
Method:
Exploratory research is used predominantly to gain a deeper understanding and insight of something. The design is far more flexible and dynamic than that of descriptive research. The collected data helps us explore and learn about the current situation of the Swedish market with reference to its uncontrollable and controllable elements and also helps us develop a marketing mix for Nature
Power AB.
Conclusion:
The conclusion of this Master Thesis has implications for pistachio importers to Sweden.
-1-
International Marketing, Master Thesis 15 hp
ACKNOWLEDGEMENT
This Master Thesis was conducted at the division of International Marketing at
Mälardelen International Master Academy.
Several people have contributed to the development of this thesis. Our largest appreciation goes to our supervisor, Mr. Daniel Tolstoy for his support and guidance through this thesis. We also would like to thank you our families and friends for their support and beliefs.
Vasteras, May 29, 2009
Kamola Nurullaeva
Hamid Alizadeh Eslami
-2-
International Marketing, Master Thesis 15 hp
References: 5. PISTACHIOS, Prepared by Gülay BABADOĞAN, 2008 Websites 1. Nature Power in Scandinavia, 2008, www.nature-power.se 2 4. The Health Benefits of Nuts, 2008, http://www.askmen.com/sports/foodcourt_100/100b_eating_well.html 5. Bio-Medicine, 2008, Pistachio Nuts Keep Away Heart Diseases, http://www.biomedicine.org/medicine-news/Pistachio-Nuts-Keep-Away-Hear t-Diseases-20380-1/ 6 12. Hayley Boriss, Junior Specialist, Commodity Profile: Pistachios, 2005http://aic.ucdavis.edu/profiles/pistachios2005.pdf 13. The World Factbook, 2008, https://www.cia.gov/library/publications/the-world-factbook/geos/sw.html