AUDI

Introduction Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes automobiles. Audi oversees worldwide operations from its headquarters in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. Audi has been a majority owned (99.55%) subsidiary of Volkswagen Group since 1966, following a phased purchase of Audi AG's predecessor, Auto Union, from Daimler-Benz. Volkswagen launched the Audi brand with the 1965 introduction of the Audi F103 series. The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "Audi" in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology". Recently in the United States, Audi has updated the slogan to "Truth in Engineering". Audi is a member of the "German Big 3" luxury automakers, along with BMW and Mercedes-Benz, which are the three best-selling luxury automakers in the world.
AUDI AG Company Profile Even if you were born with an innie, you can still have an Audi . . . automobile. A subsidiary ofVolkswagen, AUDI manufactures premium automobiles with a lineup including its A-series cars and Q5 and Q7 SUVs. Other models include the TTS Roadster, TT Coupe, the S4, and an all-wheel-drive A6 allroad quattro wagon. The company also makes armor-plated security vehicles. Audi Financial Services provides financing for leasing and purchasing vehicles, offers an Audi Visa Signature credit card, and handles insurance through Liberty Mutual. Italy-based Automobili Lamborghini, which makes the extravagant Murciélago and Gallardo, is an AUDI subsidiary. AUDI gets about three-quarters of its sales in Europe.
Vision: “Audi – the premium brand”