Pleasures of relatiblilty-
The IT Crowd is set in an office building and follows the daily lives of the IT department within this company. This is relatable to the target audience, who would be young adults- middle aged, and therefore working also, and would probably we able to relate to working collectively with a team , and the individual unique characters within the department. For example, the contrast between the people working on the top floor of the building, compared with the IT Crowd who work in the basement, is relatable. Although the higher payed jobs located on the top floor are not necessarily filled with “lots of sexy people, having affairs and doing little work” is not genuine, the stereotype of office workers is amusing and may be relatable to the viewers.
Pleasures of diversion-
The show would be broadcasted on a Friday night at 9 pm, which is significant as it is the end of a working week, and therefore allows the viewer to unwind themselves from work stress and relax. As it is humorous and light-hearted, this puts the viewers in a good mood for the weekend.
Pleasures of superiority-
The audience clearly know that Jen does not know a thing about computers of IT when she applies for the job in the IT Department. For example, when the Jen is being interviewed by her Boss, and he asks her where the hard drive is, she points to the wrong device, but the Boss, who clearly does not know anything about computers either, agrees. As the target audience is very niche and expected to know what a hard drive is, the humour is highbrow.
Pleasures of Difference with in repetition-
Although each episode presents the audience with a dilemma with in the lives of The Simpsons, the audience knows that the episode will end cheerfully with the dilemma being resolved. For example, in this particular episode, the climax is reached when Marge begins an affair with a man whom she meets bowling name jacke. However, although we see the family