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Augmented Reality

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Augmented Reality
Abstract
The main target of this report is to broad the concept of Augmented Reality. In addition, this report also includes the analysis of various economic and environmental issues produced by Augmented Reality. The report is divided into 6 different sections. Each section has its own purpose. In the beginning, a brief introduction about Augmented Reality (AR) is given, along with its types and working mechanism. Similarly, the background section tells about the history of AR; how AR has evolved from the series of development. In addition, it also discusses about the practical implementation. Of course, there is an analysis section that conveys about the various benefits and issues associated such as economic, social, ethical etc. After then, the report is summarized adding the future scope of AR. This report is very beneficial to those people who wants to do research on AR.

Table of Contents 1. Introduction 3 1.1 What is Augmented Reality? 3 1.2 Types of AR: 4 1.3 History 5 2. Background 6 2.1 How AR works? 6 2.2 Basic working mechanism of AR: 7 3. Analysis and Commentary 8 3.1 Practical Implementation 8 3.1 Analysis of benefits 9 3.2 Analysis of issues: 10 4. Conclusion 12 4.1 The Future of AR 12 5. List of Acronyms 13 6. References/Bibliography 14 Teamscarlet, 2011. The Benefits of using Augmented Reality in Education. 14

1. Introduction
This main goal of this section is to introduce AR and its types. In addition, it also covers the historical development and events regarding AR. 1.1 What is Augmented Reality?
According to Margeriti (2012), “Augmented Reality is the merging of digital material along with the natural environment”. Generally, augment means to add something. In the same way, Augmented Reality (AR) refers to the technology that offers to add something to the reality. For instance, a real time view of users present surroundings. With the help of AR devices, the users can examine the



References: Bibliography The Atlantic Monthly Group, 2012. The Reality of Augmented Reality. [Online] Available at: < http://www.theatlanticwire.com/technology/2012/02/reality-augmented-reality/49017/> [Accessed 1st December 2012] hiddencreative, 2010. The future of Augmented Reality. [Video online] Available at: <http://www.youtube.com/watch?v=tnRJaHZH9lo> [Accessed 2nd December 2012] R. Silva, J. C. Oliveira, G. A. Giraldi, (n.d.). Introduction to Augmented Reality [Pdf] Available at: < https://docs.google.com/viewer?a=v&q=cache:ZDgWu7BOplsJ:www.softwareforschung.de/fileadmin/_softwareforschung/downloads/WISTA/Tobias_Domhan_Studienarbeit.pdf+augmented+reality+pdf+download&hl=en&pid=bl&srcid=ADGEESgi7IOddIVvuJGl6VUYBcanipCeuWqF0VOVTJEAlLhjFH2vf9OGUGJlHlLX7IjRmjDjAazUpLjZfujz4ZTpKGYmUQRnRhBrsscaFGx-OP5dM7wcZMG66eqUCDv_OdR-UaKy_d-Y&sig=AHIEtbSzhM38-QlACIz2qyqiP_f8wOZB6w> [Accessed 29th November 2012] PHLScienceFest, 2012. Augmented Reality. [Video online] Available at: < http://www.youtube.com/watch?v=CqxF2Vdkyxw> [Accessed 3rd December 2012] Animationdynamics, 2011. Automotive Companies Embrace Augmented Reality. [Article online] Nancy Hoffman (Published 2011) Available at: < http://animationdynamics.com/2011/12/20/automotive-companies-embrace-augmented-reality/> [Accessed 5th December 2012] Teamscarlet, 2011. The Benefits of using Augmented Reality in Education. [Article Online] Matt Ramirez (Published 2011) Available at: <http://teamscarlet.wordpress.com/2011/08/09/the-benefits-of-using-augmented-reality-in-education/> [Accessed 3rd December 2012] North American Publishing Company (NAPCO), 2010. The 3 Types of Augmented Reality for Marketers. [Online] Available at: < http://www.targetmarketingmag.com/article/3-types-augmented-reality-marketers-discussed-during-interact/1> [Accessed 2nd December 2012]

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