Australia Federal Election 2013 Campaign Proposal

MECO 6912 Political Public Relations

Campaign Proposal

23 August 2013

Group 1

1. Name: Alicia Jess Bok Mei Jian

2. Name: Zhang Xueting

Table of Contents

Executive Summary Pg. 4 - 5

Selection of Candidate Pg. 4

Overview of Candidate Pg. 5

Brief History of Party Pg. 5

Situation Analysis Pg. 6 - 10

Goal Pg. 6

Campaign Objectives Pg. 6

Relationship of Advocates Pg. 7

Strategy Pg. 8 - 12

Target Audience Pg. 12 Tactics Pg. 13

Budget Pg. 14

Timeline Pg. 14

Monitoring and Evaluation Pg. 15

Measurement of Success Pg. 15

EXECUTIVE SUMMARY

This proposal is to design and strategize a Public Relations plan in maximizing the success of a candidate to being elected in parliament for Australia’s Federal Election 2013. The timeframe of this campaign is approximately three weeks.

Selection of Candidate

The selection of Peter Boyle and his Party, the Socialist Alliance as our “client” in running for Sydney Inner City’s seat was based on the ideals and principals that we relate to and support personally.

We found the email address at the Socialist Alliance’s website and sent an email explaining that we are University of Sydney students and that we would like to volunteer and help out in Peter Boyle’s Campaign. A number of phone calls and messages later, a meeting date was set to discuss in more detail of the campaign. We met Peter Boyle on 7 August 2013 in his office and after explaining that we would like to shadow and volunteer in the media aspects on his campaign, he was happy to collaborate with us.

This concluded the success of selecting and working with Sydney’s Inner City Federal Election Candidate, Peter Boyle.

Overview of Candidate
Peter Boyle is a national co-convenor of the