Australian Defence Force Academy: Public Relations Campaign
Plan Proposal:
Australian Defence Force Academy-- Public Relations Campaign
Introduction:
The Australian Defence Force Academy (ADFA) is a tri-service institution providing military and tertiary academic education for junior officers of the Australian Defense Force (ADF) (http://www.defence.gov.au/adfa/). ADFA has undertaken many public relations strategies to raise awareness of the opportunities it offers to young Australians. These include placing information on HSC study sites such as HSC Online (www.hsc.csu.edu.au), while also offering Australian high schools Education Awards for students with leadership capabilities. More recently ADF received media coverage when it volunteered to help save a whale calf in Pittwater (The Daily …show more content…
The key advantages of public media are expansive message exposure. This message dissemination is not required to be detailed or personal, merely far reaching enough to increase the basic visibility and awareness of ADFA.
The second stage of the PR campaign would be focused upon Events/Groups. In the form of exhibits and mini-conferences held a sufficient time after the initial implementation of the public media coverage, when a basic image and knowledge of ADFA has been roughly established into the minds of the publics. The main objectives of this stage are the accurate dissemination of the message and the acceptance of the message on the audience's part, as well as an attitude change within audiences, where they cognitively decide to consider enrolling for ADFA as a result of the PR campaign.
Research Plan
For this campaign ADFA would conduct a two stage research to achieve both a quantitative and a qualitative understanding of the publics.
The first stage will take place before PR campaign, with quantitative research in the form of short surveys distributed widely amongst the relevant publics. The purpose is to use a few simple questions to roughly gauge, with statistical results: …show more content…
The idea is novel enough to draw attention and also indirectly imparts the message of the type of woman you may aspire to be via attending ADFA. The timing of this event should be two months or more before the deadline for year 12 students' UAC preferences so the ADF may have time to solidify within the minds of the publics as a viable career option for women.
For the events/groups model of communication, we wish to firstly set up information stalls in shopping malls throughout the earlier half of the year where we can directly disseminate in-depth detail about ADFA and it's opportunities for women. This is to give students and parents a sufficient time period to consider their UAC
Australian Defence Force Academy-- Public Relations Campaign
Introduction:
The Australian Defence Force Academy (ADFA) is a tri-service institution providing military and tertiary academic education for junior officers of the Australian Defense Force (ADF) (http://www.defence.gov.au/adfa/). ADFA has undertaken many public relations strategies to raise awareness of the opportunities it offers to young Australians. These include placing information on HSC study sites such as HSC Online (www.hsc.csu.edu.au), while also offering Australian high schools Education Awards for students with leadership capabilities. More recently ADF received media coverage when it volunteered to help save a whale calf in Pittwater (The Daily …show more content…
The key advantages of public media are expansive message exposure. This message dissemination is not required to be detailed or personal, merely far reaching enough to increase the basic visibility and awareness of ADFA.
The second stage of the PR campaign would be focused upon Events/Groups. In the form of exhibits and mini-conferences held a sufficient time after the initial implementation of the public media coverage, when a basic image and knowledge of ADFA has been roughly established into the minds of the publics. The main objectives of this stage are the accurate dissemination of the message and the acceptance of the message on the audience's part, as well as an attitude change within audiences, where they cognitively decide to consider enrolling for ADFA as a result of the PR campaign.
Research Plan
For this campaign ADFA would conduct a two stage research to achieve both a quantitative and a qualitative understanding of the publics.
The first stage will take place before PR campaign, with quantitative research in the form of short surveys distributed widely amongst the relevant publics. The purpose is to use a few simple questions to roughly gauge, with statistical results: …show more content…
The idea is novel enough to draw attention and also indirectly imparts the message of the type of woman you may aspire to be via attending ADFA. The timing of this event should be two months or more before the deadline for year 12 students' UAC preferences so the ADF may have time to solidify within the minds of the publics as a viable career option for women.
For the events/groups model of communication, we wish to firstly set up information stalls in shopping malls throughout the earlier half of the year where we can directly disseminate in-depth detail about ADFA and it's opportunities for women. This is to give students and parents a sufficient time period to consider their UAC