1. Automobile industy
1.1. Industry overview
1.2. Snippets:some facts about industry
1.3. Types of vehicles
2. Automobile marketing in India
3. History of automobile industry in India
4. Major players in the automobile sector
6.1. List of automobile manufacturers in India a. Indian companies b. Multi-national companies 7. Maruti a case study 7.1. Profile 7.2. Maruti udyog limited 7.3. Maruti Suzuki India limited 7.4. Partner for the joint venture 7.5. Joint venture- related issues 7.6. Industrial relations 7.7. Sales of automobiles- trends in automobile sector 7.8. Maruti insurance 7.9. Maruti finance 7.10. Maruti true value 7.11. N2N Fleet Management
7.12. Accessories
7.13. Maruti Driving School
7.14. Exports
7.15. Industry Overview
7.16. Geographical overview
7.17. Maruti Udyog Limited in India
7.18 SWOT analysis of company with respect to its "SWIFT" model.
a. Strengths
b. Weakness
c. Opportunity
d. Threats
7.19. "CONSUMER SURVEY & PURCHASING BEHAVIOR ANALYSIS of Maruti Swift"
7.20. CONSUMERS OF MARUTI SWIFT
7.21. Customer 's purchasing behaviour analysis
7.22 The findings of the survey
7.23. Areas of imporovement
7.24 Market share
7.25. Levels of competence
7.26. Maruti vs. Hyundai
7.27. Comparison of getz and swift 8. Segmentation of car market in India 9. Targeting 10. Positioning 11.Automobile Finance
12. Major Automobile Financiers
13. Contribution of Automobile Financiers to the Indian Automobile Market
14. Maruti Finance
15. Tata Motors Finance
16. Facts and figures
17. FDI in the automobile sector
18. Mergers and Acquisition (M&A), Joint Venture (JV)
19. Testing and Certification
20. Auto Manufacturers Association
21. Expansion of the dealer 's network in India
22. Automobile Dealers Network in India
23. THE KEY FACTORS
Bibliography: www.oppapers.com business standard online edition, (6/11/2005) · Business Standard, Dec. 16, 2005 · Business Today, 15 Jan, 2006, P-130 · India Today, Dec-31, 2007, P-98