Top-Rated Free Essay
Preview

Automobile and Toyota Company

Good Essays
593 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Automobile and Toyota Company
1. Toyota has built a huge manufacturing company that can produce millions of cars each year for a wide variety of consumers. Why was it able to grow so much bigger than any other auto manufacturer?
The Toyota Company grow so much bigger than any other auto manufacture because of the act according to preference of the customer Market segment. Toyota Company produce large range of subcompacts to luxury and sports vehicles to SUVs, trucks, minivans, and buses. They segment their product according to need of customer. They create their market segment. They produce Scion car that is target the teenage and it becomes famous among the teenage.

2. Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?
I think Toyota Company done the right thing by manufacturing a car brand for everyone. They manufacture a really great range of exciting new cars which will open people’s eyes and minds. They analyze what a customer need and develop the same feature automobile in the comparable price. They divide their market segment. In the market there are different people with different perception. Toyota prove they produce wide variety of the auto that will use by different types of customer. They try to develop the auto according to the customer perception. They want to satisfy each customer. The price range of the Toyota Company is lies very expensive to inexpensive. Toyota automobile are in the reach of middle class to high class such that the user of the Toyota automobile are very much higher than other automobile company. Toyota understands that each country defines perfection differently.

3. Did Toyota grow too quickly as Toyota suggested? What should the company do over thenext year, 5 years, or 10 years? How can growing companies avoid quality problems in the future?

Toyota Company grows too quickly as their suggested. Toyota is integrating its assembly plants around the world into a single giant network. They do customize on the car according to the need of the customer. Toyota’s need to keep their product’s selection and quality superior to their competition. Toyota company are become one of the successful manufacturing company due to their consistent quality. They have to maintain their performance quality. Whether they customized the car or develop new model according to customer need they need to maintain same core quality all around the world. They need to maintain reliability on automobile. The same superior quality and dependable should be maintaining.
The design of the automobile should be unique and while developing new model design car they need to maintain core material as same. They need to customize regular according to the customer. They need to maintain extraordinary look for each model. Such that it will look very distinctive than competitor. They need to produce high quality and high specific design automobile. They need to give services after the purchasing the product and more ever they have to delivery every item in the time. They need to create more value of automobile by giving some of the discount or either by various services. They need to provide e-support for their customer and they need to update their information through the media.
As we know people perfection are different according to the geographic area. A great product by itself is not enough so the Toyota need to advertise themselves according to customer perfection at that place. They need to make market strategy differently in different country. The Toyota Company is giving Guaranteed Auto Protection to their customer. They need to keep it up.

You May Also Find These Documents Helpful

  • Powerful Essays

    For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation, durability, reliability, and sustainability. It represents an industry leading product line of several models including the 1955 flop Toyopet, the 1965 comeback Corona, the Corolla, Toyota trucks, the luxury Lexus, the Avalon, Solara, Scion, and the world’s first hybrid the Prius.…

    • 2274 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    BUS 357 Research Paper

    • 2491 Words
    • 10 Pages

    The purpose of this paper is to discuss the Toyota Motor Corporation from a global and international business standpoint so that the reader may understand why the company has become one of the largest automobile producing countries in the world. Toyota is an auto making company that has been around since the 1940s and has gradually made its way towards the top to become one of the largest industries in the world. The company has goals that they continually work to achieve, and also strong management practices that keep them slightly ahead of their competition. The leadership that Toyota pursues has a positive affect on where the company stands globally. The company also uses e-commerce, which has greatly benefitted the company in several ways. It has allowed the business to grow, as well as save them money and work more efficiently. Their organizational structure consists of teamwork between employees and the company stands behind having satisfied employees. After all, the most important philosophy that the company possesses states that the customer is the priority and the key to success is in its people.…

    • 2491 Words
    • 10 Pages
    Best Essays
  • Best Essays

    Toyota is one of the leading manufacturers of vehicles in the United States and across the globe. Toyota is ranked #55 in Forbes, World’s Biggest Public Companies, and capturing sales of 202.8 billion and a market cap of 137.8 billion as of March 2011 (Forbes.com, 2011).” Founded in 1937 in Japan, Toyota now employs 320,590 with operations all over the world (Forbes.com, 2011). “Recognizing a growing market in the United States, in 1957 Toyota established its first sales, marketing and distribution subsidiary in the U.S. called Toyota Motor Sales Inc. (Gretto, M., Schotter, A., & Teagarden, M. 2009, p.2).” Over the years Toyota has manufactured and sold vehicles all over the world and is a leader in innovation and technology. However, in recent years Toyota has faced many setbacks that have consumers concerned about their safety and have Toyota looking for a way to get back their credibility.…

    • 1643 Words
    • 7 Pages
    Best Essays
  • Better Essays

    Toyota Motor Corporation is a multinational company which manufactures automobiles in 27 countries all over the world and Toyota’s vehicles are sold over 170 countries, not only under the Toyota logo, but are also sold as Lexus, Daihatsu and Hino. Toyota’s vision, as found on their website is “To be the most respected and admired company”, while their mission is “To deliver outstanding automotive products, and enrich our community, partners and environment.” Toyota’s core values comprise of putting the customer first, having respect for people, being focused internationally and to focus on continuous improvement and innovation.…

    • 1977 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Toyota is a recognized brand, a reliable automotive maker and has a huge brand image. The company produces various kinds of cars, such as passenger car, light car, sport car, luxury car, SUV, HV, EV, PHV (plug in hybrid), and we can choose and buy them. Toyota’s cars have a lot of polished design, unique colors and clear trim which is attract to customers easily. Furthermore, the company has an innovative technology and big global market share (12%) in the world.…

    • 2311 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Case Toyota

    • 685 Words
    • 3 Pages

    Today, Toyota is the world’s largest automobile manufacturer. The company is ranked the eighth largest corporation by Fortune magazine. The company’s core principle is “to contribute to society and the economy by producing high-quality products and services.” Its success is often attributed to a business philosophy referred to as “The Toyota Way.”…

    • 685 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    asucar

    • 738 Words
    • 3 Pages

    - Toyota is a great company, trusted by millions of people and of good quality. They has…

    • 738 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Toyota Recall

    • 1391 Words
    • 6 Pages

    To maintain its impressive rate of growth Toyota will have to conduct effective public relations damage control in an attempt to safeguard its stellar reputation as a manufacturer of highly reliable automobiles. The Toyota Motor Corporation has been around for greater part of last century. It really started to make a strong entry in the North American and European car markets in the mid 1970 's. Their successful product offering combining low prices and high reliability have been huge factors in its successful profitable market-share growth ever since. Toyota Motor Corporation is a Japanese multinational corporation and the world 's second largest automaker making automobiles, trucks, buses and robots and providing financial services. Based in Toyota, Aichi, Japan, the company…

    • 1391 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    2. How can Toyota come back to their quality principles while managing a complex global supply chain network and keeping a fast innovation/ new products development pace?…

    • 307 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Toyota’s company is a product of many years of experience, production and high efficiency. Toyota has been one of the most successful companies all over the world. Toyota’s company success in leading the Japan’s economy to be NO.1 in Asia, beside that Toyota is a major multinational car manufacturer headquartered in Japan. It was built by Kiichiro Toyoda in 1937. Nowadays this factory is the first factory for cars in the world. And what make Toyota’s so special that it manufactured vehicles with high quality and simplicity in use, beside the less costly compared with the other companies, which make the use of Toyota vehicles so extended. Toyota is the second largest producer of vehicles all over the world with a production of 6 million vehicles per year deployed in more than 160 countries, Also achieve an annual income of 108 billion dollars .Toyota produces a full range models of vehicles and employs 246, 700 staff.…

    • 1978 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Toyota motor corporate is a Japanese automotive manufacturer headquartered in Toyota, Aichi Japan. In 2013, the multinational corporation consisted of 333,498 employees worldwide and as of January 2014 is the 14th largest auto manufacturer in 2012 by production. It’s the worlds 1st automobile manufacturer to produce more than 10 million vehicles per year. It was founded by Kiichiro Toyoda in 1937 as a spinoff from his fathers company Toyota Industries to create automobiles. Toyota is now number 5 on the list of “Which Automotive Companies Lead the Innovation Race?” Their global vision is “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and the most responsible ways of moving people. Through our commitment to quality, and respect to the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talents and passion of people who believe there is always a better way.”…

    • 1760 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Toyota Case Study

    • 1834 Words
    • 8 Pages

    Toyota Motor Corporation is a famous global automaker headquartered in Japan, which commonly known as Toyota (Liker, 2004). As a leader in the global car market, Toyota Motor is famous of manufacturing quality cars with low price. Toyota’s world-leading quality and the management system are remarkable. In 2003, the annual profit of Toyota was larger than the combined earnings of GM, Chrysler, and Ford. Also, Toyota’s market share increased 24% over 2002, so a number of analysts estimated that Toyota’s market share would pass GM in few years and become the largest automaker in the world (Liker, 2004).…

    • 1834 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    At a time when western car manufactures, like Ford and General Motors, where using mass production and economies of scale manufacturing methods, Toyota faced very different business conditions. Toyota 's market was very small and diverse, leaving the organization to produce a variety of vehicles on the same assembly line in order to satisfy customers.…

    • 1476 Words
    • 6 Pages
    Best Essays
  • Good Essays

    Toyota is a massive enterprise, and being this large comes with even larger problems. Currently the global automobile market, due to the recession, is in a state of oversupply; automobiles must be manufactured to meet the demand of the consumers; they must be the models the customer desires. The Toyota Corporation markets the majority of its products to Japan and US markets; exposing itself to fluctuating political, economic and socio-cultural conditions within those markets. Inflation and exchange rate movements could see the current narrow limitations, being even more reduced; which create weaknesses for Toyota. Maybe that is the reason Toyota is starting to reallocate its strategic growth towards China 's emerging markets.…

    • 721 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    the case study of Toyota

    • 2067 Words
    • 20 Pages

    The firm Toyota Motor Company was founded in 1937 • Currently is one of the leading automobile manufacturers in the world • High reputation for its methods of continuous self-improvement • Toyota’s products are acknowledge for their quality and reliability Quality Management | Fall 2013 4 Case Summary Toyota Background •In 1982, it formed a joint venture with General Motors seen as a learning opportunity - New United Motor Manufacturing Inc. (NUMMI) •In 1988, Toyota produced more than 5.2 million cars BUT… aggressive penetration in other countries (Brazil, China or India) strained the company’s resources, led it to misread the market, to produce faulty products and to built underutilized plants…

    • 2067 Words
    • 20 Pages
    Powerful Essays