Awmi Case Study

Holistic Approach for AWMI.NET

The Andrew Wommack Ministries site would be best approached from a full site aspect for optimal results. Approaching the site with single one off projects would degrade the effectiveness of SEO strategy and limit potential success. The predominant reason for this stems from the site having no SEO optimization, on or off site to support digital initiatives.
The already identified areas of quickest opportunity bible commentaries and ministry focus do would allow for tangible ranking and traffic increases in the shortest order, however for that progress to be attained, areas outside of those two would need to be optimized as well.

We can think of this as building a house. The home page is the foundation, the
This would be targeted across the United States and focused on those users searching for spiritual guidance, biblical interpretations of everyday life situations and searches that fit into the ministry focus areas. It is very possible that with proper onsite optimization across all pages the cost per click could be lowered, further increasing relevant traffic to the site, providing “more bang for the buck”.

The final aspect of full site engagement would the process of conversion optimization. Increasing visitor conversion, whatever the goal, even by a few tenths of a percent can provide exponential growth in email collection, sales and page views. SocialSEO is able to provide tools and software’s that track user engagement via video collection, heat mapping and conversion tracking to boost engagement, newsletter signups and sales.

In summary, a whole site optimization approach is the pathway needed to provide Andrew Wommack Ministries with the digital growth that is desired. The earlier provided metrics and forecast are based on a full organic SEO program engagement, and would need to be adjusted should an alternate route be