Azad Products
A real life Din Badal - Banglalink's New Television Advertisement
A real life Din Badal
Faizul Khan Tanim interviews Abul Kalam Azad, chairman and managing director of Azad Products pvt ltd, and relives the actual moments of the scenes depicted in the latest Banglalink ad to hit the television
Gone are the days of advertisements with product-specific features only. The viewers are now welcoming creative television commercials sporting social messages, the company’s goodwill gestures and even depicting real life stories. And this one, very imaginatively visualises a one minute forty second true story. The latest rendition of Banglalink’s Din Badaler Cheshta, produced by Banglalink and Cogito Marketing Solutions and directed by Amitabh Reza essentially narrates the story of Abul Kalam Azad, chairman and managing director of Azad Products Pvt Ltd, who dreamt his dreams, struggled hard, and achieved them. Although, like other advertisements, it aims at cashing in on melodrama, there is no denying that owing to the nature of the story and the actual events having taken place, it carries a spirit of great achievement. The commercial summarily depicts Azad’s struggle from a poor village youth to what he is today. All the sets have been minutely constructed – the bus, brandings, newspaper, horse rides and even the beautiful belles in their 70’s fashion – bringing the feel of that time to life. At one stage, when the narrator voices – herey jabo boley toh shopno dekhini – one feels a strong hair-raising adrenalin rush. The advertisement opens with monochrome visual - Azad’s childhood endeavour of trading coconuts from one village to another. ‘It was actually a real life incident’, says Azad, sitting for an interview with New Age. ‘While transporting those fruits in a small boat, a bigger boat hit us and our boat capsized leaving all the fruits floating. And while passengers from passer-by boats actually tried to take them, I and my cousin Hassan were trying our
A real life Din Badal
Faizul Khan Tanim interviews Abul Kalam Azad, chairman and managing director of Azad Products pvt ltd, and relives the actual moments of the scenes depicted in the latest Banglalink ad to hit the television
Gone are the days of advertisements with product-specific features only. The viewers are now welcoming creative television commercials sporting social messages, the company’s goodwill gestures and even depicting real life stories. And this one, very imaginatively visualises a one minute forty second true story. The latest rendition of Banglalink’s Din Badaler Cheshta, produced by Banglalink and Cogito Marketing Solutions and directed by Amitabh Reza essentially narrates the story of Abul Kalam Azad, chairman and managing director of Azad Products Pvt Ltd, who dreamt his dreams, struggled hard, and achieved them. Although, like other advertisements, it aims at cashing in on melodrama, there is no denying that owing to the nature of the story and the actual events having taken place, it carries a spirit of great achievement. The commercial summarily depicts Azad’s struggle from a poor village youth to what he is today. All the sets have been minutely constructed – the bus, brandings, newspaper, horse rides and even the beautiful belles in their 70’s fashion – bringing the feel of that time to life. At one stage, when the narrator voices – herey jabo boley toh shopno dekhini – one feels a strong hair-raising adrenalin rush. The advertisement opens with monochrome visual - Azad’s childhood endeavour of trading coconuts from one village to another. ‘It was actually a real life incident’, says Azad, sitting for an interview with New Age. ‘While transporting those fruits in a small boat, a bigger boat hit us and our boat capsized leaving all the fruits floating. And while passengers from passer-by boats actually tried to take them, I and my cousin Hassan were trying our