B2B in China

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Coursework Header Sheet

160593-11

Course

RESE1031: PPD3 - Thematic Independent St

Course School/Level

BU/UG

Coursework

Essay 2

Assessment Weight

50.00%

Tutor

J Whiteley

Submission Deadline

17/03/2010

Coursework is receipted on the understanding that it is the student 's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University 's Regulations regarding Cheating and
Plagiarism.

000117279

Jinhua Ma

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A Critical Study Of The Development Of the B2B E-commerce In China

An Critical Study
Of The Development Of B2B
E-commerce in China
--Case Analysis and Process Perspective

000117279 -- Jinhua Ma

2

A Critical Study Of The Development Of the B2B E-commerce In China

Table of Content
1. Introduction ............................................................................................................. 4
1.1 Research Objectives ........................................................................................................4
1.2 Research Methodology ...................................................................................................4
2.

Literature Review.................................................................................................... 6

3. Critical studies of B2B E-Commerce in China ....................................................... 7
3.1An Overview of B2B EC in China ...............................................................................7
3.2 Background & Culture....................................................................................................8
3.3 Chinese Government‘s

References: such as between a manufacturer and a retailer (Hutt, 2003). In the current financial environment, business-to-business (B2B) plays a very important role in the market (Matt, 2001). characteristic in the past decade (Barus, 1997). Electronic Commerce (e-commerce) is ‗the sharing of business information, maintaining business relationships and conducting business transactions by means of Internet -Based technology‘ (Poon & Swatman, 1999) efficiently with relatively lower cost and shorter time (Bandyo-padhyay, 2002). There is no doubt in B2B EC is more profitable since the revenue of trade is 10 times that of the B2C e-market (A.B. Sculley, 2001). Also B2B e-commerce, as one of new models in business, is rapidly becoming the way modern business does business and has brought the amazing chances for people (Davis, 2003). Since more and more B2B transactions increase on line, it has already become crucial for companies to rely on Internet-based supply chain in order to provide near-real-time response (Henriott, 1999). Kotler observes (2000) that ―clearly marketers are adding on -line channels to find, reach, communicate, and sell‖ and that ―companies small and large are taking