B2B Marketing Oce and Croon Case Solution
B2B Marketing. OCE and CROON case.
Q1.
XES | OCÉ | Points of Parity | Inbuilt scanner | Inbuilt scanner | Standard stacker can hold 100 folded-sheets. (can be upgraded up to additional 9 - €30 each. | Standard stacker can hold 100 folded-sheets. (can be upgraded up to additional 9 - €30 each | Data can be routed from draftsman workstation to XES without operator | Data can be routed from draftsman workstation to Océ without operator | | | | | Points of Difference | Modular system – all new Xerox stuff can be added afterwards | 16 different configurations | Two paper trays | Three paper trays | One paper cutter | Three paper cutters | Three paper rolls (for an extra €3500) | Five paper rolls (add/drop +/- €10’) | Xerox, AccXES OS, works with Croon current system. | Windows NT OS, works with Croon current system. | Data is automatic transferred to ERP-system | Data is automatic transferred to ERP-system | Prints 400x400 dpi (also applicable on jet-blacks | Prints 400x200(400) dpi | Current Croon (Océ system applications) can easily be replaced by Xerox systems used by XES. Easy accessed via Internet. | Run on Croons current system (Océ). Staff already know how to use. | Speed 240 | Speed 270 |
Points of Contention (Océ’s version) * The claim that modular system is unique is not true since in that case the whole system of Croon does not be replaced by XES. * Xerox will probably not produce any new modules since they are in a financial mess. * 400x400 dpi is not as important as H claims. Furthermore are printing on jet-blacks not a common thing at Croons.
Q3. Recommended (by me) configurations + NVP in table below:
Xes
* 5 paper rolls, therefore two extra, to eliminate risks with paper jam and have the machine ready for some night shift working. This will give an additional cost of €3500x2=€7000 * Fix the ventilation system since I know that Croon care about their staff and want to have good marginal
Q1.
XES | OCÉ | Points of Parity | Inbuilt scanner | Inbuilt scanner | Standard stacker can hold 100 folded-sheets. (can be upgraded up to additional 9 - €30 each. | Standard stacker can hold 100 folded-sheets. (can be upgraded up to additional 9 - €30 each | Data can be routed from draftsman workstation to XES without operator | Data can be routed from draftsman workstation to Océ without operator | | | | | Points of Difference | Modular system – all new Xerox stuff can be added afterwards | 16 different configurations | Two paper trays | Three paper trays | One paper cutter | Three paper cutters | Three paper rolls (for an extra €3500) | Five paper rolls (add/drop +/- €10’) | Xerox, AccXES OS, works with Croon current system. | Windows NT OS, works with Croon current system. | Data is automatic transferred to ERP-system | Data is automatic transferred to ERP-system | Prints 400x400 dpi (also applicable on jet-blacks | Prints 400x200(400) dpi | Current Croon (Océ system applications) can easily be replaced by Xerox systems used by XES. Easy accessed via Internet. | Run on Croons current system (Océ). Staff already know how to use. | Speed 240 | Speed 270 |
Points of Contention (Océ’s version) * The claim that modular system is unique is not true since in that case the whole system of Croon does not be replaced by XES. * Xerox will probably not produce any new modules since they are in a financial mess. * 400x400 dpi is not as important as H claims. Furthermore are printing on jet-blacks not a common thing at Croons.
Q3. Recommended (by me) configurations + NVP in table below:
Xes
* 5 paper rolls, therefore two extra, to eliminate risks with paper jam and have the machine ready for some night shift working. This will give an additional cost of €3500x2=€7000 * Fix the ventilation system since I know that Croon care about their staff and want to have good marginal