B2B Marketing Plan Selling Tablets
S-Tab by HTC
Tablet for Institutions
Quietly Integrating a Campus the Cost Effective Way...…Brilliant
1/11/2011
Table of Contents Executive Summary 3 Brief discussion of product/service 3 Mission Statement 4 Marketing Objectives 4 Industry Analysis: 4 Industry Sales Trends: 4 Competition: 6 SWOT 6 Competitive Analysis 7 Customer Analysis 8 Four quadrants 8 Target customer: 8 Roles and job titles in buying center 8 Marketing Research 8 Survey Questions 8 Positioning: 9 Develop elements of marketing mix 10 Product Strategy 10 Pricing Strategy 11 Place Strategy 11 Promotion Strategy 11 Sales/Sales Management 12 References 13
Tablet for Institutions:
S-Tab by HTC
Executive Summary
The concept of a fully integrated tablet for students to utilize at higher education institutions has been a long overdue thought until now. The aim of a school tailored tablet would be for students to compress all of their textbooks, workbooks, folders, and papers into an easy to carry, easy to use electronic device that would cut down on paper waste and allowing interaction with the school easier than ever before. Accessory products will be run through mini hdmi and mini usb ports allowing the use of a wide range of functions to be used. Accessories will include a full keyboard, book light, and a mouse. Another accessory would be a case for the tablet that can be school customized for color and logo. The tablet, manufactured by HTC, will be tailored to any specifications of the schools choosing and allow each school to have their own customized tablet. The tablets will be interactive in the classroom and a learning tool outside of it. Producing a low priced, highly customizable item will push this tablet to the front of the industry, causing it to gain a lot of interest among higher education schools causing sales to skyrocket. This product will be a hot item in the area of schools going green as the tablet
Tablet for Institutions
Quietly Integrating a Campus the Cost Effective Way...…Brilliant
1/11/2011
Table of Contents Executive Summary 3 Brief discussion of product/service 3 Mission Statement 4 Marketing Objectives 4 Industry Analysis: 4 Industry Sales Trends: 4 Competition: 6 SWOT 6 Competitive Analysis 7 Customer Analysis 8 Four quadrants 8 Target customer: 8 Roles and job titles in buying center 8 Marketing Research 8 Survey Questions 8 Positioning: 9 Develop elements of marketing mix 10 Product Strategy 10 Pricing Strategy 11 Place Strategy 11 Promotion Strategy 11 Sales/Sales Management 12 References 13
Tablet for Institutions:
S-Tab by HTC
Executive Summary
The concept of a fully integrated tablet for students to utilize at higher education institutions has been a long overdue thought until now. The aim of a school tailored tablet would be for students to compress all of their textbooks, workbooks, folders, and papers into an easy to carry, easy to use electronic device that would cut down on paper waste and allowing interaction with the school easier than ever before. Accessory products will be run through mini hdmi and mini usb ports allowing the use of a wide range of functions to be used. Accessories will include a full keyboard, book light, and a mouse. Another accessory would be a case for the tablet that can be school customized for color and logo. The tablet, manufactured by HTC, will be tailored to any specifications of the schools choosing and allow each school to have their own customized tablet. The tablets will be interactive in the classroom and a learning tool outside of it. Producing a low priced, highly customizable item will push this tablet to the front of the industry, causing it to gain a lot of interest among higher education schools causing sales to skyrocket. This product will be a hot item in the area of schools going green as the tablet
References: * Randy Braun’s B2B Marketing Class @ MSCD * http://thejournal.com/articles/2011/02/01/brainchild-debuts-android-tablet-for-schools.aspx * http://www.onlinemarketing-trends.com/2011/03/tablet-sales-in-us-to-double-in-2011.html * http://www.nytimes.com/2008/10/30/education/30college.html * http://www.learnmarketing.net/product.htm * http://www.apple.com/education/ipad/ * http://www.samsung.com/us/mobile/galaxy-tab