(list card numbers separated by commas i.e. 1,5,23,90) In the chapter Opening Case, the sharing of marketing and distribution in the beer and wine business at Foster’s Group was intended to create ______. a. financial economiesb. vertical integrationc. economies of scoped. conglomerate discount | c. economies of scope (p.157) |
As noted in the Opening Case, in order to create synergy between its wine and beer business, Foster’s Group used the same sales force to sell mass market beer, cheap spirits, and premium wine. The sharing of these activities resulted in ______. a.increased profitsb. failurec. financial economiesd. unrelated diversification | b. failure (p.157) |
In the Opening Case, Foster’s Group was diversified and managed businesses that were highly related. The corporate-level strategy is best described as _____diversification. a. related constrainedb. related linkedc. unrelatedd. conglomerate | a. related constrained (p.157) |
Corporate-level strategy is concerned with ______and how to manage these businesses. a.whether the firm should invest in global or domestic businessesb. what product markets and businesses the firm should be inc. whether the portfolio of businesses should generate immediate above-average returns or should be troubled businesses which will create above-average returns only after restructuringd. whether to integrate backward or forward. | b. what product markets and businesses the firm should be in (p.158) |
The ultimate test of the value of a corporate-level strategy is whether the a. corporation earns a great deal of money.b. top management team is satisfied with the corporation 's performance.c. businesses in the portfolio are worth more under the management of the company in question than they would be under any other ownership.d. businesses in the portfolio increase the firm’s financial returns. | c. businesses in the portfolio are worth more under the management of the company