Ba230 Marketing Management Case Analysis Evaluation
BA230 Marketing Management
Case Analysis Evaluation
Case No./Title: ___________________________________________ Date: __ March 2013
|Particulars |Weight |Grade |Remarks |
|Situation Analysis |
|1. Sufficient presentation of the relevant issues of the company's past strategy | | | |
|and structure as these affect it in the present |5% | | |
|2. Sufficient presentation of the relevant issues of the company’s current | | | |
|competitive situation: environment -- economic conditions and trends, cultural and |5% | | |
|social values and trends, political and legal issues, industry, firm, marketing | | | |
|strategy analysis | | | |
|Problem Identification |
|3. Appropriate identification and phrasing of the case problem(s) – primary, |10% | | |
|secondary problems with brief support discussion on the evidence and effects of the | | | |
|problems; identification of corresponding case analysts’ objectives with Key Result | | | |
|Areas
Case Analysis Evaluation
Case No./Title: ___________________________________________ Date: __ March 2013
|Particulars |Weight |Grade |Remarks |
|Situation Analysis |
|1. Sufficient presentation of the relevant issues of the company's past strategy | | | |
|and structure as these affect it in the present |5% | | |
|2. Sufficient presentation of the relevant issues of the company’s current | | | |
|competitive situation: environment -- economic conditions and trends, cultural and |5% | | |
|social values and trends, political and legal issues, industry, firm, marketing | | | |
|strategy analysis | | | |
|Problem Identification |
|3. Appropriate identification and phrasing of the case problem(s) – primary, |10% | | |
|secondary problems with brief support discussion on the evidence and effects of the | | | |
|problems; identification of corresponding case analysts’ objectives with Key Result | | | |
|Areas