BA7108 WRITTEN COMMUNICATION

BA7108 WRITTEN COMMUNICATION L T P C 3 0 0 3
COURSE OBJECTIVE:
1. To familiarize learners with the mechanics of writing.
2. To enable learners to write in English precisely and effectively.

COURSE OUTCOME:
Learners should be able to
1. get into the habit of writing regularly,
2. express themselves in different genres of writing from creative to critical to factual writing,
3. take part in print and online media communication,
4. read quite widely to acquire a style of writing, and
5. identify their areas of strengths and weaknesses in writing.

UNIT I PERSONAL COMMUNICATION 9
Journal writing, mails/emails, SMS, greeting cards, situation based – accepting/declining invitations, congratulating, consoling, conveying information.

UNIT II SOCIAL COMMUNICATION 9
Blogs, Reviews (films, books), posting comments, tweets, cross-cultural communication, gender sensitivity in communication.

UNIT III WORK PLACE COMMUNICATION 9
E-mails, minutes, reports of different kinds – annual report, status report, survey report, proposals, memorandums, presentations, interviews, profile of institutions, speeches, responding to enquiries, complaints, resumes, applications, summarizing, strategies for writing.

UNIT I V RESEARCH WRITING 9
Articles for publication (Journals), developing questionnaire, writing abstract, dissertation, qualities of research writing, data (charts, tables) analysis, documentation.

UNIT V WRITING FOR MEDIA AND CREATIVE WRITING 9
Features for publication (Newspapers, magazines, newsletters, notice-board), case studies, short stories, travelogues, writing for children, translation, techniques of writing

TOTAL: 45 PERIODS
TEXTBOOKS
1. Raymond V Lesikar, John D Pettit, and Mary E Flatly. 2009. Lesikar’s Basic BusinessCommunication. 11th ed. Tata McGraw-Hill, New Delhi.
2. Sharan J Gerson, and Steven M Gerson. 2008. Technical Writing: Process and Product. Pearson Education, New Delhi.

REFERENCE:
E. H. McGrath, S.J. 2012. Basic Managerial Skills for All. 9th ed. Prentice-Hall of India, New Delhi

MANAGEMENT BOOKS
Robin sharma - The greatness guide; Steven Covey - 7 Habits of Effective people; Arindham Chaudhuri - Count your chickens before they hatch; Ramadurai - TCS Story

BLOGS: Seth Godwin, Guy Kawasaki, Kiruba Shankar
REVIEW: Harvard Business review
REPORTS: Deloitte, Netsis
MAGAZINES: Bloomberg Businessweek, Economist