The baby care products can be segmented as-
Toiletries
Skincare
Baby food
Hair care
Major players in the Industry
1. Johnson & Johnson
It is an American based company which was found in the year 1886. The company is diversified into Medical, Consumer and Pharmaceutical goods. The baby care product industry has its headquarters in New Jersey. Johnson’s Baby is a sub brand of the Johnson & Johnson which concentrates on baby care products. The company’s baby powder is the most popular and widely used baby talc in the world. It also has other products such as baby oil, bay lotion and baby shampoo.
The Johnson & Johnson Company came into existence in India roughly around 65 years ago. Its primary purpose of establishing in India was to improve the well-being of the people in India. To promote the baby care in India, the company has a site named babycnter.in which is targeted at pregnant mothers and new born babies. The company employees more than 3000 employees throughout the country. In the year 2014, in the great place to work survey, this company is given highest recognition and is ranked number 1.
The following are some of its main products: Baby powder, Head-To-Toe wash, baby lotion, baby shampoo and conditioner, bedtime bath and lotion, baby cream, baby moisture wash, baby hand and face wipes.
2. Dabur
It is an Indian company which was founded by Dr.SK Burman of West Bengal in the year 1884. It is recognised as the India’s leading Ayurvedic medicine manufacturers. The company has its headquarters located in the city Ghaziabad of Uttar Pradesh. The company is into oral care, skin care, health care, hair care etc. The uniqueness of Dabur is that, their products are all nature-based.
Dabur’s baby care products are packed with the extracts from plants and ayurvedic herbs. The range of baby care products provided by Dabur is: Dabur Lal Tail (Red Oil), Dabur Janma Ghunti, Dabur Gripe Water. The Lal Tail is a baby oil which helps in better