bachelor of business administration
MARKETING MANAGEMENT
MEMBERS OF GROUP
1.
2.
3.
4.
5.
6.
:
CHRISTO EMAN
LUKE TAKAENDENGAN
ANDREAS MOKODASER
GERALD SENGKE
SANDHY ACHMAD
INDIRA PATONE
Marketing Plan
I.
Business Mission
Our sports center gave us the name "BaSuar" sport center. "BaSuar" is a word in Manado, which means sweating. we chose this name because we think all sports activities will produce sweat which is useful for body health and wellness. sports center not only provides a variety of sports facilities but also provides a place to hang out like a food court. it aims to increase the choice of place of recreation for the community. with our motto "be Sweathy, be Healthy" we hope this business can work well and can be useful for everyone. II.
Location
SWOT analysis
Internal Strengths :
1. many sports and recreational facility that we offer and in one location
2. security level international standard that ensures visitors can move quietly
3. advanced facilities and international standard
4.
Internal Weakness :
1. here are many workers coming from Manado does not have a good work ethic. so companies must use trainers for training in work ethics.
2.
External Opportunities
:
1. There is no competitors.
2. People in manado likes sport, especially futsal and swimming
3. Visitors that visit manado increased every year.
External Threats
:
1. downturn in the economy which could negatively impact the public expenditure on additional income on fitness or recreational sports.
2.
:
we chose as the location of the gold mega business execution. it is because, the mega-mas is in the center and a shopping mall. as we know that many community activities run the mega mas. making it easier to reach and be remembered by the people.
GOALS
:
Our goal in the coming year is the first one, so that "BASUAR" sport center has had at least 50-75% of loyal customers. so with a little addition of facilities as well as
MEMBERS OF GROUP
1.
2.
3.
4.
5.
6.
:
CHRISTO EMAN
LUKE TAKAENDENGAN
ANDREAS MOKODASER
GERALD SENGKE
SANDHY ACHMAD
INDIRA PATONE
Marketing Plan
I.
Business Mission
Our sports center gave us the name "BaSuar" sport center. "BaSuar" is a word in Manado, which means sweating. we chose this name because we think all sports activities will produce sweat which is useful for body health and wellness. sports center not only provides a variety of sports facilities but also provides a place to hang out like a food court. it aims to increase the choice of place of recreation for the community. with our motto "be Sweathy, be Healthy" we hope this business can work well and can be useful for everyone. II.
Location
SWOT analysis
Internal Strengths :
1. many sports and recreational facility that we offer and in one location
2. security level international standard that ensures visitors can move quietly
3. advanced facilities and international standard
4.
Internal Weakness :
1. here are many workers coming from Manado does not have a good work ethic. so companies must use trainers for training in work ethics.
2.
External Opportunities
:
1. There is no competitors.
2. People in manado likes sport, especially futsal and swimming
3. Visitors that visit manado increased every year.
External Threats
:
1. downturn in the economy which could negatively impact the public expenditure on additional income on fitness or recreational sports.
2.
:
we chose as the location of the gold mega business execution. it is because, the mega-mas is in the center and a shopping mall. as we know that many community activities run the mega mas. making it easier to reach and be remembered by the people.
GOALS
:
Our goal in the coming year is the first one, so that "BASUAR" sport center has had at least 50-75% of loyal customers. so with a little addition of facilities as well as