Bachelor of Business Administration
Preface
Summary
Retailing environment is changing everyday. No one knows what will happening in the future. The most competitive mobile phone retailer Nokia lost it competence just in several years because it did not see the potential of the smart phones. So it is very important for retailers to adopt themselves to the retailing trends, everything happening in retail can make great difference.
The report is about the future vision of a shopping centre in Leeuwarden called De Centrale. The report is aimed to find new plans for De Centrale to stay success in the future. In the report, the introduction of the area is in the first part and then the methodology is mentioned in the second chapter. The next 6 chapters are discussing 6 topics such as social context and technology. The explanation of the six topics can help find the retailing trends nowadays. De Centrale can make new plans for future according to the retailing trends. The chapter 9 is discussion part which means combing all six topics. It is about the conclusion of the six topics. And chapter 10 is the conclusion part, the research questions will be answered in this part. In the most important part, future vision part, new plans for the area will be explained. Many of the recommendations are inspired by the conclusion of the six chapters.
At the end of the report, all the sources of the report are mentioned in the bibliography part.
Contents
CHAPTER 1 INTRODUCTION
In the first chapter, the motive and objective of the future vision report. The mission and goal of doing this research will be learn by this chapter. Then probleam statement and reaearch questions will be given. The whole report will be explained around the problem statement and research questions.
1.1 Context
De Centrale Leeuwarden is an attractive shopping center in Leeuwarden. The most attractive retail
Summary
Retailing environment is changing everyday. No one knows what will happening in the future. The most competitive mobile phone retailer Nokia lost it competence just in several years because it did not see the potential of the smart phones. So it is very important for retailers to adopt themselves to the retailing trends, everything happening in retail can make great difference.
The report is about the future vision of a shopping centre in Leeuwarden called De Centrale. The report is aimed to find new plans for De Centrale to stay success in the future. In the report, the introduction of the area is in the first part and then the methodology is mentioned in the second chapter. The next 6 chapters are discussing 6 topics such as social context and technology. The explanation of the six topics can help find the retailing trends nowadays. De Centrale can make new plans for future according to the retailing trends. The chapter 9 is discussion part which means combing all six topics. It is about the conclusion of the six topics. And chapter 10 is the conclusion part, the research questions will be answered in this part. In the most important part, future vision part, new plans for the area will be explained. Many of the recommendations are inspired by the conclusion of the six chapters.
At the end of the report, all the sources of the report are mentioned in the bibliography part.
Contents
CHAPTER 1 INTRODUCTION
In the first chapter, the motive and objective of the future vision report. The mission and goal of doing this research will be learn by this chapter. Then probleam statement and reaearch questions will be given. The whole report will be explained around the problem statement and research questions.
1.1 Context
De Centrale Leeuwarden is an attractive shopping center in Leeuwarden. The most attractive retail
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