Wells Fargo Inc. is the fourth largest bank in the U.S. and it focuses on providing a multitude of financial services for individuals, families, small businesses, and large businesses. The bank has over 9,000 retail banking branches and 12,198 automated teller machines (ATM) nationwide. The current organization of the bank is the result of the 1998 merger between Minneapolis-based Norwest Company and Sioux Falls based Wells Fargo. The company retained the name Wells Fargo because of its 150 year history in the industry and the recognized stagecoach trademark and slogan “Together we’ll go far.” Wells Fargo provides convenient locations to customers which allow them to utilize the multitude or services and products a large bank provides in their own communities. An area of growing interest as many consumers still struggle to recover from the recent economic crises and the rising cost of healthcare are Health Spending Accounts (HSA), Health Reimbursement Accounts (HRA), and Flexible Spending Accounts (FSA).
Wells Fargo in its attempt to provide a wide array of Products and Services has broken its business into three core areas of focus including personal banking, wholesale/lending banking, and investments/insurance. Within these areas, they market to all individuals within three target markets including individuals/families, small businesses, and commercial. Within personal and family banking Wells Fargo provides numerous services/products to individuals of all income levels including bill pay, checking, savings, student banking, and credit cards. This includes regional banking, Wells Fargo Customer Service Connection, home and auto loans, student and personal loans, and ATM access. Personal banking provides financial advisement, retirement accounts through IRAs, credit lines, and HSA accounts. HSA accounts for families and individuals are easy to set up, funds can be used on a debit card or through cash withdrawn from an ATM, and any funds saved and