2BBE
“BAG WITH ORGANIZER AND DETACHABLE HANDLES” A. Market Research and Analysis
1. PRODUCT/BUSINESS DESCRIPTION “A disorganized bag is the bane of women’s existence. Your bag is the portable microcosm of you feeling organized and light on your feet, or weighed down and chaotic,” says Julie Morgenstern. Disorganized bag is the bane of women’s existence because instead of putting your time to work, you are wasting your time looking for your things inside your bag. Organized bag can make you feel light on your feet since you are aware on where all your things are located. These days, more girls are becoming busy because of school, office and house works. They don’t have enough time fixing their own bags, because they always hurry up, especially when they need to go to their schools and office early. Girls also have a lot of things inside their bag that they need to organize, and they need a place to store these things neatly. I am an ordinary student, who comes to school early almost every day, and I always hurry up so I can come on time. Fixing my bag has always been a problem for me, because I have a lot of things that I need to bring, but there is no right place in my bag for everything that I need to place in it. Sometimes, my things get broken because my bag is not well-organized. I believe that other students and even working girls have the same problem as mine.
My innovated product, the “bag with organizer” can help girls in organizing the things inside their bags, and avoid getting their things broken. There are separate pockets/places for books and papers, pens, cosmetics, wallet and hair accessories. My product is made up of leather and soft cloth, with zippers inside to seal the different areas of the bag. The bag can be used every day. It is fashionable, and can suit whatever girls wear. The bag has detachable handles, which can transform the bags from hand bags to shoulder bags.
My product comes in different