Bajaj

IOWA STATE UNIVERSITY College of Business FALL 2004

MKT 541: ADVANCED INTERNATIONAL MARKETING

Dr. Sanjeev Agarwal Professor Office: 3137 Girdin Business Building
Phone: [phone]; E-Mail: [e-mail]

COURSE OBJECTIVES

The objective of the course is to enable students to make managerial decisions in a global marketplace. This course will cover the three critical phases of entering and succeeding in international markets.

* Designing marketing strategies for multinational competition. * Devising effective international marketing plans including decisions regarding product, promotion, price and channels. * Organizing and controlling multinational marketing operations.

PRIMARY READINGS (Required)

1. TBA

GRADING Individual: Two Case Analyses (Exam) 30 Individual: Class Participation—Case Discussion 40 Group: Case Writeup/Marketing Plan 30

COURSE OUTLINE

DATE SUBJECT
Aug 30 Case 1: Bajaj Auto Ltd.
Sep 6 Labor Day Holiday, Make-up Class to be scheduled
Sep 13 Case 2: Mary Kay Cosmetics
Sep 20 Case 3: Airmiles
Sep 27 Case 4: Planet Reebok
Oct 04 Case 5: Exam Case (TBA)
Oct 11 Case 6: DHL
Oct 18 Case 7: EMDICO A&B
Oct 25 Case 8: Gilette Indonesia
Nov 1 Case 9: Bausch and Lomb, Case 10: Weissberg;
Nov 8 Case 11: Astra; Case 12: Exam Case (TBA)
Nov 15 PLAN PRESENTATIONS
MARKETING PLAN

Imagine that you are a marketing consultant. Select one company, which has been experiencing decline in performance or has little global presence. Collect background information on the company and its main competitors, its marketing/business philosophy, and its performance over the last 10-20 years. Analyze the firm’s existing marketing plan, including the firm’s marketing objectives and strategies (segmentation,