Bajaj Bikes and Customer Satisfaction

KHANDELWAL COLLEGE OF MANAGEMENT STUDIES

A

MARKET SURVEY REPORT

On

SATISFACTION TOWARDS THE RIDER ON THE YOUNG BAJAJ BIKE

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE

DEGREE BACHELOR OF BUSINESS ADMINISTRATION.

SUBMITTED BY UNDER GUIDANCE

CERTIFICATE

Date………………

ACKNOWLEDGEMENT

I would like to take this opportunity to express my deep gratitude to all those who, directly or indirectly made this project possible.

I have got considerable help and support in making this project report a reality from many people.

I would like to thank whose endeavor for perfection, under fatigable zeal, innovation and dynamism contributed in a big way in completing this project. This work is the reflection of his thought, ideas, concept and above all his modest effort.

PREFACE

The project was undertaken to study the Indian Motorcycle Industry in reference to know the various products and basic services provided by these Motorcycle Companies. Various theoretical and practical aspects were studied in regard to this project. The project is aimed at studying the reason why the consumer purchases any particular Bike of any particular segment and what are those attributes which attracts the consumer towards them and compel them to make their decisions. Various parameters were analyzed to know the current status of the Indian Motorcycle Industry and their various products which are offered to the customers.

CONTENT

CERTIFICATE

PREFACE

ACKNOWLEDGEMENT

CONTENTS

INTRODUCTION

COMPANY PROFILE KNOWLEDGE ABOUT COMPANY OBJECTIVE OF THE SURVEY

RESEARCH METHODOLOGY

HYPOTHESIS COLLECTION OF DATA QUESTIONNAIER

DATA ANALYSIS AND INTERPRETATION

FINDING AND SUGGESSION