Bajaj Corp Ltd is a FMCG company in the hair oil category in Indian market. It belongs to the Shishir Bajaj Group.
The key people include Kushagra Nayan Bajaj - Non Executive Chairman, Sumit Malhotra - Managing Director, Jimmy Rustom Anklesaria - Whole Time Director, Gaurav Dalmia - Ind. Non-Executive Director, Dilip Cherian – Ind. Bajaj Corp Ltd mainly operates in Light Hair Oil Segment of the hair care segment through its main brand Bajaj Almond Hair drops.
Company History:
Bajaj Corp Ltd was incorporated on April 25, 2006 as a private limited company with the name Bhaumik Agro Products Pvt Ltd. In September 11, 2007, the name of the company was changed from Bhaumik Agro Products Pvt Ltd to Bajaj Corp Private Ltd. In October 16, 2007, the company went public and the name was changed to Bajaj Corp Ltd. The company's products have been in existence since 1953 and were sold by different Bajaj group companies. Bajaj Sevashram (BSL) an erstwhile Bajaj group company manufactured and sold the products until December 2000. From January 2001, the products were marketed under Deccan Ayurvedashram Pharmacy Ltd which subsequently changed their name to Bajaj Consumer Care Ltd (BCCL). In March 12, 2008, Bajaj Corp Ltd (BCL) entered into a brand licensing agreement with the promoter BCCL for the exclusive use of all the brand names under which the company markets their products. In April 2008, the company commenced manufacturing and sale of the products. It currently is the third largest player in the hair oils business in India.
FMCG Industry
Indian FMCG Industry’s growth in recent times has been fuelled by increasing population, urbanization and rising incomes in rural areas. In the past decade disposable income increased rapidly with a growing economy which has resulted in the industry to grow to Rs 2 Trillion as of 2012. It is expected that industry will continue to grow due rising population and rural benefit