Bajaj Pulsar Synopsis
SYNOPSIS
“MARKET RESEARCH AND ANALYSIS OF
BAJAJ PULSAR 150”
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT
SUBMITTED TO:
Ms Sikha Singh
SUBMITTED BY:
SECTION- C GROUP-7
SURYADEEP JAIN -158 ADITYA GOEL- 161
SAYAK RAY-159 VINEET GAUTAM-162
PRANAW GAUTAM-160 SHEKHAR GOEL-163
INTRODUCTION:
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history.
The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has found a global market. He is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.
PULSAR 150
The Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. The two wheeler was developed by the product engineering division of Bajaj Auto in association with Tokyo R&D,[1] and
“MARKET RESEARCH AND ANALYSIS OF
BAJAJ PULSAR 150”
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT
SUBMITTED TO:
Ms Sikha Singh
SUBMITTED BY:
SECTION- C GROUP-7
SURYADEEP JAIN -158 ADITYA GOEL- 161
SAYAK RAY-159 VINEET GAUTAM-162
PRANAW GAUTAM-160 SHEKHAR GOEL-163
INTRODUCTION:
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history.
The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has found a global market. He is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.
PULSAR 150
The Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. The two wheeler was developed by the product engineering division of Bajaj Auto in association with Tokyo R&D,[1] and