Bajingle Case

A1. Business Identification

Bajingle is a technologically advanced start-up marketing company that provides digital signs for residential and commercial property for sale. Bajingle has designed a new patented digital sign that utilizes groundbreaking technology to assist in selling both residential and commercial properties. The signs can be used with any property for sale, or for any business. This is a new technology that allows individuals or realtors to have an always on marketing campaign for the properties they have for sale.

Bajingle is being founded by Lane Sullivan, a business savvy Information technology specialist with a Bachelor of Science Business-Information Technology Management and a Masters of Information Security and Assurance.
Infrastructure costs are minimal compared to the high earning margin expected. Profit’s increase as the customer base increases. This plan has a great chance of success with Lane’s technical expertise, organization skills and business acumen. Profits are expected as early as year one, and should see an exponential increase by the end of the second year. Net profits should see a rate of growth starting in year two of 20% per year. A2. Mission, Goals and Objectives
It is Bajingle’s mission to provide a better property buying and selling experience. Our goal is to create a reliable product with top-notch support.
The top three objectives are:
1. Provide a reliable product for marketing properties for sale.
2. 100% satisfaction from all customers
3. Create a profitable business in the first 2 years

A3. Keys to Success
Bajingle’s key to success will be a reliable electronic design, profit margins, and customer satisfaction. Bajingle has filed for a patent for the signs it will be using, so it will be first to market which will provide a lot of opportunity to grow very
Consequently, so has the demand for high-speed internet. Another driving force behind high-speed internet is the larger bandwidth companies are now requesting to keep up with business. Files are getting larger, and businesses require more bandwidth to download these files. Video and television streaming is now the norm for both home users and business.
Digital signs have made a solid industry providing a marketing platform for the next generation. Digital signs have been used primarily with large bill boards or small indoor menus. The move to digital creates a dynamically eye catching, dramatic marketing opportunities that are highly encouraged by the rising generation. According to Digital Signage Today, “The display technology market is forecasted to grow at a compound annual growth rate of 24.38 percent from 2017 to 2021” (Networld Media Group, LLC, 2016)
According to Crossroads Today, the Outdoor Led market is expected to exceed 22 billion dollars by 2024. Specifically it detailed the billboards segment as “contributing to more than 40% of the overall market share in 2015. Favorable features such as high visibility, cost-effectiveness, and dynamic content will stimulate outdoor LED displays industry from billboards, which is anticipated to exhibit a y-o-y growth of 24.8% over