(PVR bluO)
Presently the Company operates two bowling alley centers at Ambience Mall-I, Gurgaon and Ambience Mall-II, at Vasant Kunj, New Delhi. The Company has made a roadmap for expansion of its business and will accordingly open additional bowling centers in India at Pune, Bangalore, Chandigarh, Ludhiana and Noida. These bowling centers on being operational are expected to enhance the income and profitability of the Company.
Industry Structure & Development
The Indian film industry was INR 93 Billion in 2011 indicating a growth of 11.5% vis-à-vis 2010. Quality content combined with the revival of Hindi films with mass connect improved the occupancy rates which in-turn increased domestic box-office collections. With several high budget Hindi releases lined up across the year, 2012 it is expected to sustain the growth momentum witnessed in 2011. The Indian film industry is projected to grow at a CAGR of 10.1 % to touch INR 150 Billion in 2016. The industry expects domestic theatrical revenues to continue dominating the overall pie. Despite representing less than 15 % of the total screens in India, multiplex screens account for 50% of the Indian theatrical revenues.
The industry is expected to double the multiplex screens over the next five years taking the total tally to over 2,200 screens in 2016. An increased number of shows on account of reduction in film duration combined with growth in properties and quality of the film-going experience continues to drive overall footfalls at multiplexes as evidenced by improved occupancy rates in 2011. In addition the contribution of regional cinema to multiplex chains has continued to increase. (Source: FICCI- KPMG Indian Media and Entertainment Report 2012)
Opportunities
1. Largest Industry - The Indian film industry is one of the largest globally with a history of steady growth. With films being the most popular form of mass entertainment in India, the film industry
has