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Balanced Score Card Case Study

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Balanced Score Card Case Study
Balanced score card
What is a balanced score card?
This is a strategic planning and management system that is used within an organization to create a clear perspective and an overview of the businesses performance and strategic goals. This management system enables the manager to analyse data and to align business activities to sustain the actual vision and strategy of the organization. The balanced scorecard aids the external and internal communications as it enables the manager to analyse what is happening within the performance of the business. The balanced scorecard was created by Drs R. Kaplan and D. Nornton as a performance management framework. (balanced scorecard institute, 2016)
How is it used?
The balanced scorecard is used to indicate
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Property and operations maintenance expenses (This includes costs such as maintenance supplies for the building, equipment, furniture and fixtures etc.)
4. Utility expenses (this entails items such as gas, electricity, oil, water etc.)
By deducting all of these undistributed operating expenses from the total departmental incomes will lead to gross operating profit. In case of management fees, these fees will be deducted from the GOP and will lead to income before fixed charges (IBFC) also known as earnings before fixed charges (EBFC). (Chibili, 2010)
The Royal Kowie GOP was levelled at the end of their year 1 trail run at a negative -17.23.
Rooms market share: The market share % is the total occupied rooms within a hotel in comparison to the competitors total rooms occupied of the hotel. The hotels must be the same size (in total room numbers) to be in direct competition and to sustain the full benefit of the market share. (www.xhotels.com, 2015)
The Royal Kowie consists of a 10.31% market share over the corse of the 1st year trail run.
The relative market share: The relative market % includes the hotels largest competitors in relation to where it is now. This measurement basically matches the hotels up to see where they are in comparison to each other.

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