2.2 Balanced Scorecard.
The Balanced Scorecard (BSC), presented by Kaplan and Norton (1992) stated out it was applied to access the organization’s performances. This model had functioned well as both financial indicators and non financial indicators such as customer and innovation prespective. BSC was evolving over time, it initially be regarded as a management system to implement and communicate strategy all level in the organization and as a …show more content…
In the transformation of the original balanced scorecard, Kaplan and Norton establish the scorecard on the following four perspectives: financial, customer, internal business process, and learning and growth. Traditionally, organizational measure performance based on the financial indicators such as return on investment (ROI), operating and cash statements. The Balanced Scorecard also establishes strategic measurements in four perspectives that helps to define the success of the business. The balanced scorecard contributes comprehensive view of business value by separating its power into four perspectives. In this information age, the founder, Norton and Kaplan also stated that transformational change is required also in management system, not only in the application of performance measurement systems. And the management system can improve by …show more content…
And also describes the intangible assets of organizations and their role in the strategy. Organization can grow and innovate when it is able to develop its skills and leadership. Later the organization is able to create new technology when they learn from its mistakes and other organizations' behavior. Intangible assets are divided into three categories: there are human capital that involves skills, knowledge and talented staff, information capital that involves databases, information systems, networks and information and the last one is